What are the responsibilities and job description for the Account Executive position at Stanton & Company?
S&Co is looking for an Account Executive who is energetic and creative and has great media know-how and writing skills. In addition, this candidate must have strategic thinking skills and experience, deliver valuable press coverage, be client service-minded, and be passionate about the agency's brands and clients.
Our clients are primarily in the healthy, active living category, including health and wellness, beauty and lifestyle, fitness and sports, and food and beverage. Book PR experience is a plus. This position will work with brands and experts, so a combination of personal PR and brand/CPG experience is desired. The AE must have a range of media relationships and know-how, be a self-starter, and be an enthusiastic networker.
Responsibilities:
- Support Account Supervisor/Director in the development and execution of communication strategies
- Conduct press outreach to position a range of lifestyle and consumer brands
- Secure top-tier media opportunities, including profile, feature and product placement
- Manage day-to-day aspects of key accounts
- Coordinate mailings/product launch timelines, PR plans, media lists, and status reports
- Organize media-driven events and media tours (desksides)
- Write public relations materials: press releases, media alerts, bios, fact sheets, product briefs, etc.
- Research and vet influencers for client programs and partnerships
- Develop/manage client budgets (e.g., event, travel)
- Manage junior team members and interns
Attributes:
- Strong communication skills, both written and spoken
- Media relationships across categories (health and wellness, beauty, business, lifestyle, etc.)
- Social media savvy with an understanding of how PR and digital work hand-in-hand
- Proactive, great multi-tasker, and self-starter who is charismatic, high-energy, and a team-player
- Works efficiently and has exceptional ability to manage multiple projects and meet tight deadlines
- Appreciation for brands and personalities that promote healthy/active living
- Experience working with influencers and an understanding of influencer networks and affiliate marketing
- A pulse on the broader marketplace (health and wellness, women’s empowerment, entrepreneurship, entertainment) for partnership and event sponsorship/sampling opportunities
Experience:
3-5 years of agency or in-house PR experience
Salary : $50,000 - $70,000
