What are the responsibilities and job description for the Paid Media Specialist position at Star Communications LLC.?
Salary: $35 per hour
Employment Type: Full-time
Job Description:
We are looking for a results-driven Paid Media Specialist to manage and optimize paid media campaigns. In this role, you will be responsible for handling ad placements, budget allocation, and continuous optimization across paid platforms to drive user acquisition and engagement.
Key Responsibilities:
- Develop and execute paid media campaigns across various platforms (Google, Facebook, LinkedIn, etc.).
- Monitor campaign performance and adjust bids, targeting, and ad creative for optimal results.
- Conduct A/B testing to improve ad performance and conversion rates.
- Work with the team to develop strategies that support marketing goals and KPIs.
- Analyze campaign data and create reports on key performance metrics.
- Collaborate on creative concepts and ad copy to ensure campaigns are aligned with brand messaging.
Requirements:
- Previous experience as a Paid Media Specialist or in a similar role.
- Google Qualified Advertiser is a plus
- Expertise in managing campaigns across multiple paid channels.
- Proficient in campaign management tools, Google Analytics, and reporting platforms.
- Strong analytical skills to assess campaign performance.
- Excellent communication and team collaboration skills.
Salary : $35
