What are the responsibilities and job description for the Search Marketing Specialist position at Star Communications LLC.?
Compensation: $35 per hour
Employment Type: Full-time
Job Overview:
We are in search of a skilled Paid Search Marketing Specialist to join our team! In this role, you will take charge of creating, managing, and optimizing paid search campaigns on Google Ads and Bing Ads platforms. Your main objective will be to drive high-quality traffic, boost conversions, and maximize return on investment (ROI). You will work alongside the marketing team to develop and execute strategies that align with our business goals and deliver measurable outcomes.
Key Responsibilities:
- Plan, launch, and oversee paid search campaigns on Google Ads and Bing Ads, including search, display, and video ad formats.
- Conduct thorough keyword research and competitor analysis to find optimization opportunities and refine targeting strategies.
- Craft persuasive ad copy and optimize landing pages for improved conversion rates.
- Regularly monitor campaign performance, adjusting bids, budgets, and targeting to ensure optimal results.
- Run A/B tests to improve ad creatives, targeting tactics, and keyword strategies.
- Analyze campaign data, providing reports with actionable insights and suggestions for performance enhancement.
- Keep current with the latest trends, tools, and best practices in search engine marketing and paid advertising.
Required Skills & Qualifications:
- Proven experience managing paid search campaigns, especially on Google Ads and Bing Ads, with expertise in SEM and PPC strategies.
- Google Ads certification (Google Qualified Advertiser certification is a plus).
- Proficiency in Google Analytics and other SEM management tools.
- Strong understanding of keyword research, bidding strategies, and campaign optimization techniques.
- Excellent analytical abilities to evaluate campaign performance and implement improvements.
- Strong communication skills and the ability to work effectively in a team environment.
Preferred Skills:
- Experience with Google Shopping, Bing Shopping, Google Display Network, and YouTube Ads.
- Familiarity with other digital marketing channels such as social media and email marketing.
- Knowledge of conversion tracking and data analytics tools.
Benefits:
- Competitive pay at $35 per hour.
- Full-time, remote position with flexible working hours.
- A fast-paced, collaborative, and dynamic work environment.
- Opportunities for professional growth and career advancement.
If you are passionate about paid search advertising and have a proven track record of driving results on Google Ads and Bing Ads, we would love to hear from you! Apply today and help us enhance our digital marketing strategies.
Salary : $35
