What are the responsibilities and job description for the SEM Specialist position at Star Communications LLC.?
Salary: $38 per hour
Employment Type: Full-time
Job Description:
We’re looking for a highly skilled SEM Specialist to join our team! As an SEM Specialist, you will be responsible for creating, optimizing, and managing paid search campaigns across platforms like Google and Bing. Your expertise in search engine marketing will be key to driving traffic and conversions, while also improving overall campaign performance and ROI.
Key Responsibilities:
- Develop, manage, and optimize SEM campaigns (Google Ads, Bing Ads).
- Conduct keyword research, create ad copy, and ensure high-quality scoring for PPC ads.
- Monitor performance, analyze trends, and make recommendations to improve effectiveness.
- Manage bidding strategies, budgets, and ad spend to maximize campaign results.
- Work closely with the marketing team to align SEM strategies with business objectives.
- Report regularly on key metrics, including conversion rates, clicks, and ROI.
Requirements:
- Proven experience as an SEM Specialist or similar role.
- Google Ads certification or other PPC-related certifications.
- Strong proficiency with Google Ads, Bing Ads, and other SEM platforms.
- Analytical mindset with the ability to optimize campaigns based on performance.
- Familiarity with Google Analytics and other SEM tools.
- Excellent communication skills, both written and verbal.
Salary : $38
