What are the responsibilities and job description for the Digital Marketing Manager position at Star One Credit Union?
EXCELLENT PAY AND BENEFITS!
Be a part of one of the most successful financial institutions in the country!!
Star One Credit Union is the Silicon Valley's largest, member-owned financial institution and offers financial services to more than 123,000 members worldwide. With assets over $10 billion, Star One is the largest credit union based in the Silicon Valley and ranked 19th in total assets among more than 4,900 credit unions nationally. For nine years in a row, Star One has been ranked #1 by the Credit Union National Association for providing the highest direct financial benefit to the members we serve.
We offer AMAZING BENEFITS that help keep our employees healthy and shining bright!!!
- 401(k) Plan, Match, and Profit Sharing
- Annual Wellness Benefit
- Education Assistance
- Employee Loan Discounts
- Medical, Dental, and Vision (Effective date of hire)
- Paid Holidays
- Paid Time Off Program
- Staff Incentive Variable Pay (Bonus)
Job Title: Digital Marketing Manager
Hours: Regular Business Hours
Salary Range: $110,500 - $151,900 per year, which is base pay.
Compensation will be based on candidate qualifications.
Compensation will be based on candidate qualifications.
COVID-19: At Star One, the health and safety of our employees and members is our number one priority. We follow all of the Santa Clara County protocols.
Job Scope/Duties
- Responsible for developing, creating and implementing digital marketing strategies that support Star One’s acquisition, engagement and retention efforts through digital channels including website, mobile, online banking, search/display/retargeting, social media, email and marketing automation.
- Develops and manages strategies to support new member onboarding and cross-selling.
- Proactively collaborates with internal teams to understand member behaviors and build and implement a digital marketing strategy.
- Utilizes strong analytical skills to evaluate and recommend end-to-end member experience across multiple channels and member touchpoints.
- Brainstorms and proactively recommends creative growth strategies through digital marketing.
- Plans and executes all web marketing, email, social media, and digital advertising campaigns and works closely with the marketing team.
Experience/Minimum Education Requirements
- Requires a minimum of seven (7) years of current and progressive professional digital marketing-related experience, including five (5) years of management experience, preferably in the financial services industry.
- Proven working experience in digital marketing.
- Email marketing and marketing automation experience is required; candidate must have experience working with a marketing automation platform such as Marketo, Intuvo, Prisma Campaigns, Eloqua, M365 for Marketing (Dynamics) or a similar platform.
- Project management experience is also required.
- Bachelor’s degree in Marketing, Communications or a related field or the equivalent level of education and experience.
Knowledge/Skills/Abilities
- Content Marketing, Email Marketing, Marketing Automation, Cross Context Behavior Advertising, Data/Analytics, working knowledge of HTML.
- Creative, flexible and innovative team player.
- Excellent written and verbal communication skills.
- Strong editing and presentation skills.
- Must be an analytical independent thinker with a strong ability to develop and execute digital marketing efforts based upon solid logic, trends, research and product/services knowledge.
MUST HAVE GOOD CREDIT.
We are a proud Equal Opportunity/AAP Employer M/F/Vet/Disabled
Salary : $110,500 - $151,900
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