What are the responsibilities and job description for the Per Diem Marketing Manager for a Small Business position at STAR Physical Therapy?
About Us:
STAR Physical Therapy is a second-generation family-owned business that has proudly served the Fairport community for over 42 years. With a deep commitment to improving our patients' quality of life, we deliver personalized and innovative physical therapy care. We are seeking a dynamic and creative Marketing Manager to help us enhance our presence in the community and online.
Position Overview:
We are looking for a motivated and experienced Part-Time Per Diem Marketing Manager to join our team. This individual will play a key role in managing our marketing initiatives, with a primary focus on social media, creative idea generation, search engine optimization (SEO), and other marketing tasks. This is a flexible, part-time position ideal for a self-starter who thrives in a collaborative and family-oriented environment.
Responsibilities:
- Social Media Management:
- Plan, create, and schedule engaging content across all social media platforms (e.g., Facebook, Instagram).
- Monitor and respond to community engagement, comments, and messages.
- Develop campaigns that highlight STAR Physical Therapy
- Marketing Strategy and Idea Generation:
- Brainstorm and implement creative marketing initiatives to increase visibility and patient engagement.
- Collaborate with the team to design campaigns that align with STAR Physical Therapy’s mission and values.
- Search Engine Optimization (SEO):
- Conduct keyword research to optimize website content and blog posts.
- Monitor website analytics and make data-driven recommendations for improving online visibility.
- Update and maintain the website with current and relevant content.
- Community Engagement:
- Help to develop partnerships with local organizations to promote STAR Physical Therapy’s services.
- Identify opportunities for community events or sponsorships to enhance brand awareness.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Proven experience in social media management and marketing, preferably in a healthcare or small business setting.
- Strong understanding of SEO principles and tools like Google Analytics.
- Creative thinker with excellent written and verbal communication skills.
- Proficiency in graphic design tools (e.g., Canva, Adobe Suite) is a plus.
- Ability to work independently and collaboratively with a small team.
Why Join Us?
- Flexible work hours tailored to your schedule.
- A supportive, family-oriented environment.
- Opportunity to make a tangible impact in a trusted local business.
- Be part of a team that values creativity and community engagement.
How to Apply:
Interested candidates should send their resume, a brief cover letter, and examples of previous marketing or social media work to [insert email address].
STAR Physical Therapy is an equal opportunity employer and celebrates diversity in the workplace.
Job Type: Part-time
Pay: $35.00 - $42.00 per hour
Expected hours: 5 – 10 per week
Schedule:
- Choose your own hours
Work Location: Hybrid remote in Fairport, NY 14450
Salary : $35 - $42
