Subscriber Retention Marketing Coordinator

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. We are the heart and voice of the North.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We’re seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state’s most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

Job Summary: Subscriber Retention Marketing Coordinator

The Minnesota Star Tribune has a rare opening on our Consumer Growth Marketing team for a detail-oriented Subscriber Retention Marketing Coordinator to execute customer retention strategies through email marketing, paid social media campaigns, on-site marketing and other data-driven initiatives.

As a Subscriber Retention Marketing Coordinator, you'll play a crucial role in maintaining and strengthening relationships with our existing customers through targeted marketing campaigns. You'll work closely with our strategy, design and production teams to execute engaging content that drives customer loyalty and lifetime value.

Key Responsibilities

• Produce email marketing campaigns, including newsletters, product updates, and promotional communications.
• Manage paid social media campaigns to re-engage existing customers.
• Create customer segmentation and targeting strategies to ensure relevant, personalized communications.
• Produce targeted on-site promotional campaigns.
• Maintain and optimize automated marketing workflows and customer journey maps.
• Execute tests across all marketing channels to optimize campaign performance.
• Monitor campaign performance and create detailed reports on key metrics including customer retention rate, engagement, and ROI.
• Review customer behavior data to identify trends and opportunities for improved subscriber retention.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Excellent written and verbal communication skills.
• Proficiency in MS Office and marketing analytics tools.
• Experience with email marketing platforms and social media advertising tools a plus.

More about The Minnesota Star Tribune

At The Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here’s a snapshot of the exceptional benefits we offer:

• Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
• Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
• Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
• Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
• Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

Honored in 2023 with Diversity MBA's inaugural Top 25 Outstanding Leadership and Diversity Impact Awards, we are proud of our commitment to diversity and inclusion.

Equal Opportunity Employer

Even if you don't meet every single requirement for this role, we encourage you to apply. At The Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.

Salary/Wage Range

$24.00 - $25.00 / hour

Compensation for the role will depend on several factors, including a candidate’s qualifications, skills, competencies and experience and may fall outside of the range shown. The Minnesota Star Tribune offers a competitive total rewards package, which includes a 401(K) match, healthcare coverage – medical, dental, and vision, life, disability, paid time off, and a broad range of other benefits. Learn more at benefits.startribunecompany.com.

Salary : $24 - $25