UX Researcher

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. We are the heart and voice of the North.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We’re seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state’s most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

Position Overview

As Minnesota's largest newsroom continues to reimagine its digital future, we're seeking a UX Researcher to join our growing product team in shaping exceptional news experiences.

You'll be joining us at a pivotal moment. In 2024, we completed a full company rebrand and we reimagined our digital presence across web, mobile, and emerging platforms — all of which generated substantial momentum toward game-changing digital subscriber goals over the next four years. Your research expertise will help shape how millions of Minnesotans discover, engage with and rely on local news.

Immediate Impact Areas

• Lead research and validation for our digital presence relaunch, including:
• • Navigation and information architecture validation
  • New homepage and article experience testing
  • Mobile app redesign validation
  • Account management and subscription flow optimization
• Establish foundational research practices and workflows
• Build our user research repository and insights-sharing system

Core Responsibilities

• Design and execute both tactical and strategic research using mixed methods
• Synthesize complex findings into clear, actionable insights that drive product decisions
• Collaborate across product, consumer growth, sales, marketing and newsroom teams
• Create compelling deliverables that build user empathy across the organization
• Help establish our research practice, including processes, tools and best practices
• Mentor colleagues in research methods to foster a user-centered culture

Required Qualifications

• Experience conducting UX research in an agile product development environment
• Strong command of both qualitative and quantitative research methodologies
• Excellence in research planning, execution, analysis and presentation
• Experience with modern research and analytics tools
• Outstanding communication skills and ability to influence cross-functional teams

What Sets You Apart

• Experience in media, journalism or subscription products
• Knowledge of news consumption patterns and behaviors
• Background in data analysis or visualization
• Experience establishing research practices in growing organizations
• History of measuring and demonstrating research impact on business outcomes

More about The Minnesota Star Tribune

At The Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here’s a snapshot of the exceptional benefits we offer:

• Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
• Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
• Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
• Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
• Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

Honored in 2023 with Diversity MBA's inaugural Top 25 Outstanding Leadership and Diversity Impact Awards, we are proud of our commitment to diversity and inclusion.

Equal Opportunity Employer

Even if you don't meet every single requirement for this role, we encourage you to apply. At The Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.

Salary/Wage Range

$100,000 - $115,000 / year

Compensation for the role will depend on several factors, including a candidate’s qualifications, skills, competencies and experience and may fall outside of the range shown. The Minnesota Star Tribune offers a competitive total rewards package, which includes a 401(K) match, healthcare coverage – medical, dental, and vision, life, disability, paid time off, and a broad range of other benefits. Learn more at benefits.startribunecompany.com.