What are the responsibilities and job description for the Programmatic Advertising Operations Specialist Job at Star Tribune in Minneapoli position at Star Tribune?

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. We are the heart and voice of the North.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We're seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state's most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

Job Summary : Programmatic Ad Operations Specialist

We are seeking a skilled Programmatic Ad Operations Specialist to join our team on the publisher side of the digital advertising ecosystem. In this role, you will focus on optimizing our ad tech stack, managing programmatic operations, and troubleshooting issues within our ad delivery infrastructure. This position is not client-facing or developer-oriented but requires deep expertise in advertising technology.

Key Responsibilities :

Manage and optimize header bidding and pre-bid setups, ensuring high yield and low latency.
Monitor and troubleshoot ad calls, resolving discrepancies and errors in ad delivery.
Maintain and enhance the ad tech stack, including Google Ad Manager (GAM), Google Tag Manager (GTM), and Campaign Manager 360.
Analyze and optimize waterfall setups for maximum revenue efficiency.
Collaborate with internal teams to ensure proper implementation of tags and ad units.
Work closely with DSPs, SSPs, and other programmatic partners to maximize revenue opportunities.
Provide actionable insights from ad performance data to enhance monetization strategies.
Stay updated on industry trends and emerging technologies within the programmatic landscape.

Required Qualifications :

3 years of experience in advertising technology, with a focus on programmatic operations.

Expertise in Google Ad Manager, Google Tag Manager, and Campaign Manager 360.

Hands-on experience with header bidding (e.g., Prebid.js) and waterfall management.

Strong understanding of the ad tech ecosystem, including DSPs, SSPs, and ad exchanges.

Demonstrated ability to troubleshoot ad-related errors and discrepancies.

Familiarity with key performance metrics and reporting in programmatic advertising.

Strong analytical and problem-solving skills.

Ability to work independently and manage multiple tasks effectively.

Preferred Qualifications :

Experience in working on the publisher side of the ad ecosystem.

Basic understanding of HTML, CSS, and JavaScript (helpful but not required).

Certification in Google Ad Manager or Campaign Manager 360 is a plus.

What We Offer :

Competitive salary and benefits package.

A collaborative and innovative work environment.

Opportunities to stay at the forefront of the rapidly evolving ad tech industry.

This position is ideal for a detail-oriented professional passionate about driving revenue growth through operational excellence in digital advertising.

More about The Minnesota Star Tribune

At The Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here's a snapshot of the exceptional benefits we offer :

Modern Downtown Office : Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.

Comprehensive Benefits : Includes commuting subsidy, medical, dental, and vision insurance.

Wellness & Work-Life Balance : Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.

Financial & Family Support : Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.

Additional Perks : Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

Honored in 2023 with Diversity MBA's inaugural Top 25 Outstanding Leadership and Diversity Impact Awards, we are proud of our commitment to diversity and inclusion.

Equal Opportunity Employer

Even if you don't meet every single requirement for this role, we encourage you to apply. At The Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.

Salary / Wage Range

80,000 - $95,000 / year

Compensation for the role will depend on several factors, including a candidate's qualifications, skills, competencies and experience and may fall outside of the range shown. The Minnesota Star Tribune offers a competitive total rewards package, which includes a 401(K) match, healthcare coverage - medical, dental, and vision, life, disability, paid time off, and a broad range of other benefits. Learn more at benefits.startribunecompany.com

Salary : $80,000 - $95,000

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Programmatic Advertising Operations Specialist Job at Star Tribune in Minneapoli

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