Associate Director, Media Insights

Job Description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

About Our Insights Center Of Excellence

Starcom Insights Center of Excellence is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars; People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.

The Associate Director, Insights Center Of Excellence, will champion a people-first approach to unearth actionable insights for a major client. The Associate Director is responsible for generating meaningful intelligence across people and culture to drive positive business outcomes. This role will requires a rich understanding of the entire data ecosystem, and the know how to design and implement innovative research solutions. This role centers on data-driven story-telling.

The successful candidate fosters team growth, is curious, creative and a collaborative problem-solver.

Responsibilities

Overall:

• Analyze and connect the dots between diverse and disparate data sets to derive meaningful and actionable insights
• Have deep knowledge of the client’s category, brands, and competitive landscape
• Lead North America insights intelligence gathering & collaborate with global team to develop global audience profiles
• Oversee competitive process (pulling reported data desk research for US, coordinating with other markets, and gleaning insights for channel best practices)
• Assist in designing full funnel channel recommendation
• Assist in developing & presenting client-ready strategy presentations inclusive of data visualization and storytelling
  
  

People Intelligence

• Conduct research using syndicated tools, social listening, qualitative, and quantitative custom research (if available) to understand key audiences for North American region
• Analyze and connect the dots between various data sources to derive meaningful and actionable insights (who are they, how do they behave within our category, what is the cultural context that impacts them, what are their values, what are their media behaviors, & how can we integrate the brand into their lives in meaningful ways)
• Develop North American audience profile and collaborate with global team to determine universal audience insights vs. regional nuances to create global profile
  
  

Planning

• Conduct research using syndicated tools, social listening, & desk research to understand category dynamics and competitive forces impacting the brands for North American region
• Coordinate with teams in key global markets to pull reported competitive intel and synthesize global learnings across markets (full funnel comms category best practices & white space opportunities)
• Develop full funnel channel palate consideration set leveraging proprietary tool & collaborate with broader team to triangulate multiple sources to finalize full funnel channel recommendation (audience intelligence, competitive intelligence, & category best practices)
• Collaborate with broader team to synthesize the various learnings into a clear & provocative POV
  
  

Help develop slides to bring POV to life through compelling storytelling and data visualization

Qualifications

• Bachelor’s degree preferred
• 5 years in media/marketing/consumer research, consumer insight, business consulting
• Experience with statistical software packages, especially SPSS, R strongly preferred
• Experience with multiple methodological approaches (social listening, syndicated tools, primary & secondary research) & a thorough understanding of the vast data ecosystem tools
• Experience with 1:1 Identity solutions e.g. Epsilon
• Experience with designing concise and effective research plans, deploying plan from survey writing, programming, analysis, through to presentation of findings
• Experience with effective survey writing in line with industry best practices
• Demonstrated ability to work with large data sets
• Experience in data visualization and/or data visualization tools such as Tableau
• Strong verbal and written communication skills
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to manage a team, effectively manage priorities and be accountable for collective team output
  
  

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $105,165 $151,095 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/3/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.