What are the responsibilities and job description for the Associate Media Director, Audience Insights position at Starcom Georgia?
Job Description
Company description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
About Our Insights Center Of Excellence
Starcom Insights Center of Excellence is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars; People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.
The Associate Director, Insights Center Of Excellence, will champion a people-first approach to unearth actionable insights for a major client. The Associate Director is responsible for generating meaningful intelligence across people and culture to drive positive business outcomes. This role will requires a rich understanding of the entire data ecosystem, and the know how to design and implement innovative research solutions. This role centers on data-driven story-telling.
The successful candidate fosters team growth, is curious, creative and a collaborative problem-solver.
Responsibilities
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Compensation Range: $105,165- $151,095 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/29/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Company description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
About Our Insights Center Of Excellence
Starcom Insights Center of Excellence is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars; People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.
The Associate Director, Insights Center Of Excellence, will champion a people-first approach to unearth actionable insights for a major client. The Associate Director is responsible for generating meaningful intelligence across people and culture to drive positive business outcomes. This role will requires a rich understanding of the entire data ecosystem, and the know how to design and implement innovative research solutions. This role centers on data-driven story-telling.
The successful candidate fosters team growth, is curious, creative and a collaborative problem-solver.
Responsibilities
- Analyze and connect the dots between diverse and disparate data sets to derive meaningful and actionable insights
- Develop and present client-ready insight presentations inclusive of data visualization and storytelling
- Evaluate innovative data partners to develop new approaches to uncovering insights
- Work with client research and internal strategy, content, planning, and analytics teams. Tailor insights and implications accordingly
- Have deep knowledge of the client’s business goals and challenges
- Incorporate and adhere to the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach
- Develop overarching audience growth strategies and testing frameworks across various sources including client's 1st party data and 2nd/3rd party data partnerships
- Identify and define most valuable audience segments for clients using syndicated data, and audience clean rooms, and/or Epsilon individual ID’s (via Epsilon People Cloud)
- Bring the audiences to life through compelling storytelling and presenting test results
- Exhibit in-depth understanding of the use and relevant application of audience identity across various platforms for activation, measurement, and insights
- Explore and monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients – translating these into implications and opportunities
- Maintain 1st party audience segment tracker including but not limited to definitions and various metrics such as population count and overlap reporting
- Bachelor’s degree preferred in marketing, advertising, business, engineering, statistics, economics,
- sociology, or similar discipline
- 5 years in media/marketing/consumer research, consumer insight, business consulting
- Experience with CPG vertical is preferred
- Experience with statistical software packages, especially SPSS, R strongly preferred
- Experience with multiple methodological approaches (social listening, syndicated tools, primary & secondary research) & a thorough understanding of the vast data ecosystem tools
- Experience with 1:1 Identity solutions e.g. Epsilon, LiveRamp
- Experience with designing concise and effective research plans, deploying plan from survey writing, programming, analysis, through to presentation of findings
- Experience with effective survey writing in line with industry best practices
- Demonstrated ability to work with large data sets
- Experience in data visualization and/or data visualization tools such as Tableau
- Strong verbal and written communication skills
- Excellent Microsoft Office skills; PowerPoint and advanced Excel
- Ability to manage a team, effectively manage priorities and be accountable for collective team output
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Benefits
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Compensation Range: $105,165- $151,095 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/29/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Salary : $105,165 - $151,095
