What are the responsibilities and job description for the Analyst, Search Marketing position at Starcom Mediavest Group Germany Gmbh?
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for our clients.
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reportingActively participating in meetings and proactively documenting takeaways and next stepsAssimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reportedBid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.Translating campaign / client goals into SEM tactics and effectively executing those tactics against the client's strategyImplementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issuesMonitoring emerging industry trends and summarizing them for internal and external stakeholdersLeveraging and developing proficiencies with SEM platforms, tools and resourcesDeveloping campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructionsHelp develop performance forecasts, budget allocations and providing data-based rationale for these recommendationsCollaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashionFostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clientsQualifications
A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plusStrong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectivelyA detail-oriented approach and a desire to achieve objectives accuratelySolid quantitative and research skills, and proven data interpretation capabilityFamiliarity with the digital advertising space and a passion for growing that interest into a careerStrong communication skills - you're clear and thorough, yet conciseA passion for building relationships and a desire to contribute to team building and event planningExudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right
Got what it takes? We'd love to hear from you.
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range : $62,830 - $68,530 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2 / 17.
All your information will be kept confidential according to EEO guidelines.
Salary : $62,830 - $68,530
