What are the responsibilities and job description for the Starcom is hiring: Account Manager, Media Investment in Plano position at Starcom?
Company description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and businesses forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Account Manager, Media Investment supports the planning for all major digital channels including : TV, Partnerships, Digital Direct, Paid Social, Programmatic, and Paid Search for a global electronics media account with Constellation. This role works with a myriad of cross-functional disciplines (Investment, Strategy, Performance Analytics), and other teams to support and achieve the client's business objectives. This role will help oversee the total execution of media campaigns from investment strategy through activation and assisting in reporting deliverables. This person is focused on how media strategy translates investment strategy to deliver on campaign goals. This role continually evaluates and improves upon media processes and opportunities and is a partner to the Client Service and Project Management functions to support internal and client-facing discussions.
Responsibilities
What You’ll do
- Oversee the coordination and execution of media, creative, ad ops and data to deliver complex, large-scale media campaigns.
- Work with Director to review client deliverables for quality, ensuring that recommendations and work product are accurate and on strategy.
- Exhibit strong brand and direct response expertise.
- Lead the execution of media plans; provides analysis when necessary; helps interpret campaign results and analysis.
- Ultimate responsibility for delivering the highest quality, flawlessly executed campaigns.
- Support media strategy development and associated measurement and ad ops plans.
- Support in the delivery of media tacticals and POV’s, coordinating with necessary teams to account for all relevant inputs, as well as oversee the translation of the investment strategy across activations.
- Serve as primary day-to-day internal contact for operational elements of campaigns.
- Work with project management and client service to support internal investment teams & deliver on client requests.
Qualifications
Additional information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
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