What are the responsibilities and job description for the Vice President, Content (Media) position at Starcom?
Company description
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With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa, and more.
Overview
The VP of Content creates synergy amongst internal teams, external partners, and client stakeholders to lead the execution of best-in-class branded content programs. Furthermore, the VP Director will utilize their knowledge of content, content strategy, and the advertisement / vendor landscape to build and strengthen top-tier content partnerships and leverage the best investment options possible.Must haves include at least 10 years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation, and excellence.
Responsibilities
Liaise with new business and client leads to constantly uncover revenue opportunitiesWork with Finance to lead monthly Revenue Forecasts and the yearly Business PlanValuate and monetize Content offerings across agency and clientsLead pricing & content negotiations with media partnersDevelop a strategic consultative practice that drives content revenue while appropriately balancing and prioritizing incoming projects, responsibilities, and departmental resourcesDefines the business and brand opportunity for content programming in client media ecosystemsCreates HX strategy in partnership with Content Creative and media team or works within existing HX strategyParticipate in SC brainstorms, guiding ideation with proper strategic insightsWork with Content Creative to write the brief and creative presentation decks for SC and client teams to guide the creation of the contentIn partnership with Content Creative and Content Production, briefs selected production partnersAdds critical insight to partnerships along with Content Creative and Content Production leadsProvides client service oversight throughout the processHelp to create internal and external facing timelines for all phases of content project development and productionIntegrates with the media team to create distribution and optimization strategyIntegrates with the investment team to optimize content with investment strategyDevelops measurement strategy for partnerships, focusing on commerce-focused KPIsHelp develop and enforce SC departmental protocols and proceduresLead, manage, mentor, and train team
Qualifications
Bachelor’s Degree preferred, ideally in Marketing, Communications, Advertising, or a related field10 years of related experiencePrevious management experience with progressing leadership responsibilitiesAbility to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients' strategic goals and KPIsStrong understanding of analytics to inform and validate planning and strategyHistory of identifying media opportunities, presenting them to clients, and executingExperience monitoring and recommending improvements to the entire media planning processEnsuring people are adopting the best in class tools, techniques, systems to deliver effective media processesExcellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively.Proven track record of successfully managing and developing client relationships
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