Performance Marketing Lead

About Us:

We’re a start-up studio building cross platform games based in downtown seattle. We launched our first game in November of last year and we've been steadily growing since. The studio is funded by BITKRAFT Ventures, VGames, 1Up Ventures. The founders here were previously in leadership roles on titles that grossed over $200M.

We are seeking a Performance Marketing Manager to join our team and lead our paid marketing efforts across various networks. If you’re passionate about games and have a track record of driving growth in performance marketing, we want to hear from you!

Key Responsibilities:

• Develop and Execute Marketing Strategies: Craft and implement comprehensive performance marketing strategies that drive customer acquisition and revenue growth.
• Campaign Management: Manage paid marketing campaigns on platforms such as Facebook, Google, AppLovin', TikTok, Mintegral, and others. Identify and evaluate new acquisition opportunities and refine optimization strategies with the team.
• Budget Oversight: Oversee the performance marketing budget, ensuring optimal resource allocation to maximize ROI.
• Performance Monitoring: Track spending and ROI, making data-driven adjustments to maximize returns. Monitor key performance indicators (KPIs) on a daily/weekly basis, optimizing campaigns and course-correcting as needed.
• Vendor and Partner Management: Manage relationships with third-party vendors and partners, ensuring seamless integration and execution.
• Creative Optimization and Testing: Develop, test, and optimize creative assets to maximize campaign performance. Experiment with new formats and messaging to drive engagement and conversions.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including Data Analytics, Art and Design, Engineering, Social Media Marketing, and Community, to ensure cohesive marketing initiatives.
• Product Positioning and Analysis: Understand our games and identify the best product positioning to optimize revenue growth and Return on Ad Spend (ROAS).

Qualifications:

• Experience: 3 years of experience in performance marketing within the gaming industry.
• Technical Proficiency: Experience executing performance marketing strategies and using Mobile Measurement Partners (MMPs) such as Adjust to measure campaign efficiency and returns.
• Analytical Skills: Strong understanding of key metrics such as ROAS, LTV, retention, churn, engagement and player behavior; proven analytical prowess with a history of using data to drive actionable insights and decisions.
• Strategic and Creative Thinking: Strong prioritization skills with the ability to define a roadmap and adjust strategies as needed; creative problem solver who thinks outside the box and tests new, innovative approaches.
• Communication Skills: Excellent written and verbal communication skills; ability to manage vendor relationships and collaborate with cross-functional teams.
• Ownership Mindset: Demonstrates a "get-stuff-done" attitude and takes full ownership of tasks and projects.
• Preferred Familiarity: Knowledge of analytics tools (SQL, Google Analytics (GA4), Power BI) and experience with advertising platforms (Google, Meta, Microsoft, TikTok, Adjust, Firebase, etc).