What are the responsibilities and job description for the Associate Director Brand position at Stars Group?
Job Description
Make sure to apply with all the requested information, as laid out in the job overview below.
As our Associate Director - Brand , you will be a part of our branding team and help us build our brand and raise brand awareness. You will work across all levels and departments of our organisation to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.
Responsibilities
- Analyse brand positioning and consumer insights.
- Lead the creative and brand positioning of our product(s).
- Grow our brand and build communities among Real Money Gaming enthusiasts.
- Conceptualise and execute brand campaigns across all digital and offline media.
- Translate brand elements into plans and go-to-market strategies.
- Lead our player engagement plan and devise region-specific strategies based on the gathered insights.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development efforts for our product(s) for all social media platforms.
- Lead the social media strategy for our games and create engaging campaigns across platforms.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Work closely with media planning agencies, production houses and market research companies.
Requirements
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