What are the responsibilities and job description for the Associate Director Marketing position at Stars Group?
About Junglee Games
With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker.
Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars : The Old Republic and contributed to Hollywood hits such as Avatar. Junglee’s mission is to build entertainment for millions of people around the world and connect them through games.
Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.
We are Asia’s fastest-growing skill-based gaming company and partner brand of Flutter, which is a multi-billion dollar global gaming organization. We are focused on providing our customers with the most innovative and exciting gaming experience possible. Our success has been driven by our commitment to excellence, our passion for gaming, and our ability to continuously innovate.
Responsibilities :
- Devise and execute a data-led user growth strategy (non-performance marketing led) for Junglee Games.
- Devise strategies to scale beyond the usual and broaden the top of the funnel using unpaid digital acquisition channels (like referral program, social sharing, product marketing, migration journeys – cross-sell, SEO / ASO, content marketing, and more).
- Work closely with product and performance marketing teams to optimize the top of the funnel – improve the acquisition funnel through multiple product A / B tests and conversion journey experiments.
- Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A / B and multivariate tests to iterate into new ideas.
- Partner with creative team and brand marketing to churn out new content / creatives.
- Build fresh acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization.
Basic Requirements :
Be a part of Junglee Games to :
Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A / B testing to drive impactful outcomes.
Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.
Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.
Embrace Change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead.
Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.
Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more.
Know more about us
Explore the world of Junglee Games through our website, www.jungleegames.com .
Get a glimpse of what Life at Junglee Games looks like on LinkedIn .
Here is a quick snippet of the Junglee Games Offsite’24 .
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