What are the responsibilities and job description for the Manager/Assistant Marketing Manager - Acquisition position at Stars Group?
As a Manager / Assistant Marketing Manager - Acquisition, you will play a key role in improving the acquisition outcomes for Junglee Games.
Responsibilities :
Devise and execute a data-led user growth strategy (performance and organic marketing-led) for Junglee Games
Devise strategies to scale beyond the conventional channels and broaden the top of the funnel using organic digital and offline acquisition channels (like referral programs, social sharing, product marketing, migration journeys – cross-sell, SEO / ASO, content marketing, and more)
Work closely with product and performance marketing teams to optimize the top of the funnel – improve the acquisition funnel through multiple product A / B tests and conversion journey experiments
Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth
Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A / B and multivariate tests to iterate into new ideas
Partner with creative team and brand marketing to churn out new content / creatives
Build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimisation
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Qualifications :
2-3 years of experience in performance marketing (FB and Google) is a must
at least 3 years of experience in B2C mobile app acquisition marketing, RMG experience would be an added plus
should have worked with cross-functional teams including product / BI / design / content / brand teams
very strong with data / insight generation, fluent with MS Excel
structured problem-solving with on-the-feet thinking
good communication / presentation skills verbal and written
Have managed a team
should be good with stakeholder management
tier 1 institute MBA preferred
should have attention to detail, high bias for action, and give importance to rigour; should be agile
What Junglee Games offers for this role :
Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.
Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.
In-depth understanding of the gaming ecosystem.
Competitive compensation and incentives.
Excellent work environment, great culture, and global exposure.
About Junglee Games
Junglee Games is a leader in the skill-gaming space, with over 140 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia. We have teams in Miami, India, Toronto, and Poland, and our peers at Flutter are based in London and Ireland. Some of our notable games are Junglee Rummy, Howzat, Junglee Poker, and Carrom Stars.
Our mission is to build entertainment for millions of people around the world and connect people through high-quality games. The games are available on multiple platforms, including web browsers. Android and iOS devices emphasize creating engaging and immersive gaming experiences while incorporating social features to foster interaction and competition among players.
Since founding, we've drawn 700 of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars : The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar.
Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that creates the next set of conscious leaders. Junglee Games is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Junglee has gained recognition in the gaming industry and has received various accolades for its contributions to the online gaming space and continues to innovate and develop new games, expanding its presence in the global gaming market.
Website : https : / / www.jungleegames.com /
LinkedIn : https : / / www.linkedin.com / company / junglee-games
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Salary : $30
