What are the responsibilities and job description for the Communications & Marketing Manager position at StarTribune / COWLES MEDIA COMPANY (INC)?

Job Details

Description

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. We are the heart and voice of the North.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We’re seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state’s most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

Job Summary :

The Communications and Marketing Manager will lead the development and execution of strategic marketing and communication initiatives to enhance the Minnesota Star Tribune’s brand presence, engage audiences, and drive top of funnel audience growth. This role will involve crafting compelling narratives, developing and executing strategic PR and media relations plans, and managing simultaneous marketing campaigns.

Key Responsibilities :

Develop and implement comprehensive marketing strategies to promote the Minnesota Star Tribune and our journalists.
Manage media relations, proactively promoting positive coverage of the Minnesota Star Tribune and our journalists.
Collaborate with editorial, sales, events and creative teams to align marketing efforts with overall business objectives.
Analyze market trends and audience insights to inform marketing strategies and improve audience engagement.
Work with events team to promote engagement and brand visibility.
Monitor and report on the effectiveness of marketing and communications campaigns, making data-driven recommendations for improvements.
Maintain relationships with external vendors, partners, and influencers to enhance brand outreach.
Manage company website.

Qualifications :

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

5 years of experience in communications, marketing, or a related role.

Strong writing and editing skills with a keen eye for detail.

Media relations savvy with extensive experience researching reporters, pitching stories and landing coverage.

Proficiency in digital marketing tools, platforms, and analytics software.

Innovative mindset with the ability to think strategically and creatively.

Understanding of the media landscape and current industry trends.

Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate concepts and ideas.

Strong project management skills, with the ability to prioritize tasks, manage timelines, and handle multiple projects simultaneously.

Attention to detail and a commitment to quality, with a keen eye for design aesthetics and brand consistency.

Creative problem-solving skills and a passion for staying updated on industry trends and emerging technologies.

Experience working in a fast-paced, deadline-driven environment, preferably in a marketing or advertising agency setting.

More about The Minnesota Star Tribune

At The Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here’s a snapshot of the exceptional benefits we offer :

Modern Downtown Office : Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.

Comprehensive Benefits : Includes commuting subsidy, medical, dental, and vision insurance.

Wellness & Work-Life Balance : Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.

Financial & Family Support : Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.

Additional Perks : Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

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Communications & Marketing Manager

What are the responsibilities and job description for the Communications & Marketing Manager position at StarTribune / COWLES MEDIA COMPANY (INC)?

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