Assistant Director, Retail

OUR COMPANY

Starwood Hotels management company operates upscale, lifestyle, and luxury 1 Hotels, Baccarat Hotels, Treehouse Hotels and SH Collection properties. Every day, over 2,000 team members work together in synergy to create impactful memories by offering an unrivalled level of service and create a sense of feeling at home for our guests at our hotels.

Our success is driven by our passionate, skillful team members who embody the Starwood Hotels core values; we share a common goal to protect our earth, and to love the people who inhabit it. Our mission to find talent is simple. We seek to hire thoughtful, caring, and forward-thinking people who will inspire, collaborate, and strive to achieve our fundamental cause – do all the good we can.

Starwood Hotels is seeking a highly strategic and results-driven Assistant Director, Retail to lead the growth, performance, and marketing of our retail business across Starwood Hotels—both in-property and online. This role is responsible for driving retail sales, marketing campaign management, merchandising, eCommerce strategy, and inventory optimization to ensure a seamless and revenue-generating retail experience.

The ideal candidate has a strong background in luxury retail, hospitality, eCommerce, growth marketing, and merchandising, with the ability to develop and execute high-impact strategies that elevate the retail experience, engage guests, and drive profitability. This role requires an entrepreneurial mindset, deep analytical skills, and the ability to manage multiple cross-functional teams across properties and corporate headquarters.

Key Responsibilities

Retail Business Strategy & Performance

• Oversee the retail business across all properties and online, ensuring alignment with brand vision and revenue goals.
• Develop and execute strategies to increase sales and profitability, leveraging consumer insights, pricing strategies, and promotional tactics.
• Track retail business performance, measuring key performance indicators (KPIs), analyzing sales data, and identifying growth opportunities.
• Lead inventory planning, curation, and categorization across property retail and eCommerce, ensuring the right product mix for each market.
• Streamline inventory management across all locations, reducing waste, optimizing sell-through, and ensuring operational efficiency.
• Develop a discounts and promotions strategy, aligning with key shopping periods, brand campaigns, and seasonal activations.
• Approve property-specific merchandise, ensuring it resonates with the guest demographic and enhances the retail experience.

Growth Marketing & Campaign Management

• Lead retail marketing strategy and execution, ensuring multi-channel campaign integration across digital, in-store, email, and paid media.
• Oversee eCommerce growth marketing, including performance marketing, retargeting, and SEO to drive online sales and engagement.
• Work closely with the brand and communications teams to develop compelling storytelling, product launches, and influencer collaborations.
• Drive guest engagement through targeted retail promotions, pop-ups, limited-edition collections, and exclusive member offerings.
• Leverage guest insights and purchasing behavior to refine CRM and loyalty strategies, maximizing retention and repeat purchases.
• Oversee photo shoots and creative direction for retail assets across eCommerce and on-property marketing materials.

Merchandising & Product Development

• Plan and curate exclusive product collections, ensuring alignment with brand identity.
• Develop in-store merchandising guidelines, ensuring visually compelling displays that drive conversion.
• Monitor consumer demand and market trends, ensuring best-selling items remain stocked while introducing new, high-performing products.
• Manage inventory forecasting, tracking stock levels, and submitting detailed inventory reports.
• Optimize store layouts and product placement to enhance the guest experience and maximize revenue.

eCommerce & Operational Excellence

• Oversee the eCommerce platform, ensuring a seamless, premium digital shopping experience.
• Manage third-party logistics (3PL) partnerships and supply chain logistics, ensuring timely fulfillment and quality control.
• Work closely with on-property teams to align retail and hotel operations, ensuring efficient stock management and staffing.
• Ensure operational excellence, from inventory tracking to POS system optimizations, reducing friction in the purchasing process.

Leadership & Cross-Functional Collaboration

• Lead and inspire a team of retail, merchandising, and operations professionals across all properties.
• Partner with property-level teams to develop localized retail assortments that reflect regional guest preferences.
• Collaborate with sustainability and design teams to ensure all retail offerings align with SH Hotels & Resorts’ eco-conscious values.
• Work closely with finance and revenue teams to develop retail forecasting models and performance dashboards.

Qualifications & Skills

• 5 years of experience in retail strategy, growth marketing, product development, or luxury hospitality retail.
• Proven track record of managing retail campaigns, driving sales growth, and executing brand-aligned retail initiatives.
• Strong background in merchandising, inventory management, and eCommerce growth marketing.
• Expertise in CRM, digital marketing, SEO, paid media, and social commerce to drive revenue.
• Experience with eCommerce platforms, 3PL logistics, and omnichannel retail strategies.
• Strong leadership, collaboration, and communication skills, with a passion for luxury, sustainability, and innovation.
• Ability to analyze financial performance, track KPIs, and develop data-driven business decisions.
• Experience managing teams across multiple locations, ensuring consistency while allowing for localized strategies.

Why Join Us?

At Starwood Hotels, we believe in creating exceptional, purpose-driven retail experiences that merge sustainability, design, and luxury. Our retail strategy is a natural extension of our brand vision, connecting guests to thoughtfully curated, high-quality products that reflect their stay. This role offers a unique opportunity to shape the future of luxury hospitality retail, driving growth, innovation, and brand storytelling across 1 Hotels, Treehouse Hotels, and Baccarat Hotels.