What are the responsibilities and job description for the Head of E-Commerce position at State and Liberty Clothing Co.?

About Us

State and Liberty Clothing Company is a fast-growing menswear brand known for combining our tailored athletic fit with stretchy performance fabrics. With over 30 retail locations, a thriving e-commerce platform, and a commitment to exceptional customer experiences, we are reshaping the modern man’s wardrobe. As Head of E-Commerce, you will be a key player in driving our digital / omnichannel growth and optimizing our online presence.

Position Summary

The Head of E-Commerce will lead the strategic development, execution, and continuous optimization of State and Liberty’s online business. This role is responsible for driving revenue growth, enhancing customer experience, and building a data-driven roadmap to scale e-commerce operations effectively.

Key Responsibilities :

E-Commerce Strategy

Develop and execute the overall e-commerce strategy to achieve revenue, profit, and growth targets.
Identify and implement new opportunities to grow the online customer base and enhance repeat purchase rates.
Collaborate with cross-functional teams to align digital strategies with overall business objectives.

Customer Experience

Own the end-to-end online customer journey, ensuring a seamless and engaging experience.

Implement UX / UI improvements and personalization initiatives to drive customer retention and conversion rates.

Lead initiatives to enhance website speed, navigation, and functionality.

Performance Marketing & Analytics

Assist in overseeing digital marketing efforts with our third party, including SEM, SEO, email campaigns, social media ads, and affiliate partnerships.

Track, analyze, and report key performance metrics (KPIs) to evaluate e-commerce performance and optimize strategies.

Use customer cohort data to create targeted campaigns and better understand customer behaviors.

Merchandising & Inventory Management

Work with merchandising teams to ensure optimal product assortment, pricing, and promotions online.

Collaborate with the warehouse and operations teams to improve inventory accuracy, order fulfillment, and shipping processes.

Technology & Platform Management

Oversee the development and maintenance of the e-commerce platform.

Identify and implement tools to enhance e-commerce capabilities, such as A / B testing, CRM, and AI-powered personalization.

Team Leadership & Development

Build and manage a high-performing e-commerce team, fostering collaboration and professional growth.

Partner with marketing, retail, and operations teams to create an integrated omnichannel experience.

Qualifications

7 years of experience in e-commerce management, with a proven track record of driving growth and innovation.

Strong analytical skills with proficiency in Google Analytics, Shopify, and other e-commerce tools.

Expertise in digital marketing, customer acquisition, and retention strategies.

Experience managing budgets and achieving financial targets.

Excellent leadership, communication, and project management skills.

Passion for retail, fashion, and delivering exceptional customer experiences.

What We Offer

Competitive salary

Opportunities for growth within a rapidly expanding company.

A collaborative and innovative work environment.

Employee discounts on State and Liberty products.

Health, dental, and vision benefits with an employer contribution

401K with an employer match

IMPORTANT NOTE : Only those applicants under consideration will be contacted. State and Liberty Clothing is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. A reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination, and all other terms and conditions of employment.

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