Creative Strategist

Overview

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

As a Social Media Creative Strategist, you will play a vital role within our Marketing department. You will be part of a team that is responsible for leading the development and execution of social content for Campaigns, Always-on and State Farm Independent Contractor Agents. You will also have responsibility for editorial review and publishing of all social media content across State Farm’s social media accounts.

Responsibilities

• Operates as the general leader of all campaign social creative development across all social platforms.
• Works cross-functionally to determine campaigns’ creative social media needs.
• Deeply involved in all aspects of assignment and creative briefing process, ensuring all campaigns’ briefs are clear, actionable, and aligned to Marketing’s strategic objectives.
• Leads the social media creative review process by:
• Providing creative feedback and guidance to all internal and external creative partners, keeping the work on strategy and creatively inspired.
• Ensuring appropriate State Farm audiences review materials—briefs, concepts, works in progress, and final deliverables—at the right time.
• Publishes approved content across social platforms.
• Remains current on industry trends and brings forward opportunities for innovation.
• Proactively identifies opportunities for increasing efficiency and consistency within work processes.
• Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives.
  
  

Items of note:

• May require travel via commercial transportation or motor vehicles
• May work irregular hours, including weekends/holidays
• Responsible for the handling and maintenance of confidential and highly sensitive information
• Involvement in company approved educational programs as applicable for continued development
  
  

Qualifications

• Bachelor’s degree in Marketing or a related field preferred.
• A minimum of 5 years Agency and/or client-side experience managing creative development is required.
• Demonstrated history of creative development experience including: briefing, concepting, production, and optimization.
• Demonstrated history of developing comprehensive social media content plans across multiple platforms, accounts and stakeholders.
• Experience collaborating and effectively managing numerous internal and external stakeholder groups related to creative development.
• Experience developing paid social media campaigns and ad management.
• Experience working with talent, including influencers and celebrities.
• Experience in producing completed staff work, including business recommendations, executive summaries, and project documentation.
• Experience developing comprehensive social media content plans across multiple platforms, accounts, and stakeholders.
• Experience working with Social Media tools i.e. Sprout, Opal, Hootsuite.
• Strong ability to influence and build relationships, internally and externally.
• Time management skills with the ability to prioritize & multi-task under shifting deadlines and needs within a fast-paced environment.
• Adept at working in a deadline-driven, high-profile environment.
• Experience working in a matrix environment a plus.
• Experience and/or passion for Sports Marketing a plus.
  
  

Our Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $63,976.25 - $121,900
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary
  
  

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
  
  

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Colorado, Hawaii and Washington State candidates:

Salary range: $70,373.88 - $134,090

Application deadline is expected to close on 04/14/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.

For California, New York, and CT candidates:

Potential salary range: $79,970.31 - $152,375

Potential yearly incentive pay: up to 15% of base salary

Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives