Sr Mktg Communications Spec

Overview

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

About The Role

The Sr. Marketing Communications Specialist will lead the Marketing Communication team, providing connection, direction, and support for internal Marketing Department communications. This role involves consulting with leadership and business partners to identify the best internal communication solutions based on audience understanding and business objectives. As a team lead, you will spearhead high-impact strategic initiatives, ensuring that messaging is engaging and aligned with Marketing and Enterprise direction. The ideal candidate will demonstrate both big-picture strategic thinking and detail-oriented approaches to meet the consultation and communication needs of business partners.

Responsibilities

What You’ll Do

• Partner with Marketing Leadership and the Head of Marketing to build narratives based on department strategies that’ll be utilized in executive conversations, internal Marketing, and other Enterprise teams.
• Collaborate with Project Managers, Campaign Managers, and cross-functional Agency/Marketing teams to establish a regular cadence of team updates and build processes that keep teams informed about key initiatives.
• Engage with business partners to ensure messages are relevant to the Agent and field audience regarding marketing programs, promotions, supporting agent marketing engagement.
• Coordinate the planning, development, and delivery of internal marketing communication materials using human, print, and digital channels.
  
  

Consult

• Work directly with Marketing Executives and Leadership to understand their communication needs and deliver tailored solutions that align with business objectives.
• Build trust and rapport quickly with individuals at all job levels, serving as a consultant and advisor on communication strategies and tactics.
• Champion innovation by ahead on industry trends to advocate for modern communication channels and approaches.
• Identify communication challenges and devise actionable plans to enhance our storytelling approach.
• Educate and upskill others, enabling wider storytelling and communication design literacy while developing basic skills.
  
  

Create

• Write and design communications that convey complex information in simple, engaging ways, including visual communication, across multiple channels.
• Collaborate with Marketing Executives, Leadership, Campaign Teams, Function Managers, and Enterprise teams to craft and communicate impactful narratives that reflect our brand and engage stakeholders.
• Leverage business acumen, strategic thinking, and communication best practices to connect business stories with organizational strategies.
• Promote continuous improvement of visual design strategy, audience/user experience standards, brand guidelines, and aspirational visualizations.
  
  

What We Hope You’ll Bring To The Table

• Evolution Mentality: Demonstrated change agility and a commitment to continuous improvement initiatives. Comfortable managing multiple assignments and self-directing daily priorities and tasks. Experience leading high-impact strategic work.
• Business Storytelling: Proven experience in end-to-end business storytelling, blending various assets (text, images, audio, video) to weave together strategy, empathy, data, and narrative.
• Relationship Builder: Exceptional communication skills for effective engagement with executive leadership and stakeholders. Ability to quickly build trust and rapport at all job levels, serving as a consultant on communication strategies and tactics.
• Diverse Communication Channel Experience: Expertise in developing and designing communications that convey complex information in simple, engaging ways across multiple channels.
• Team Building and Leadership Behavior: Help others recognize and consider enterprise-wide impacts in completing work assignments. Experience managing multiple assignments while self-directing daily priorities and tasks.
  
  

Qualifications

• Bachelor’s degree in communications or a related field. Master’s degree preferred.
• At least 5 years or more in a corporate communication or content creation role.
• Recent experience working in marketing or related field.
• A work portfolio that shows proficiency with writing and designing communications in Word and PowerPoint.
• Recent experience leading and/or co-leading development of communication strategies and tactics and/or change management plans to support the launch of a change, program, or initiative.
  
  

Items of Note:

• May require travel via commercial transportation or motor vehicles
• May work irregular hours, including weekends/holidays
• Responsible for the handling and maintenance of confidential and highly sensitive information
• Involvement in company approved educational programs as applicable for continued development
  
  

Our Benefits

Because work-life-balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $95,800 - $121,900
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary
  
  

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
  
  

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Colorado, Hawaii and Washington State candidates:

Salary range: $105,380 - $134,090

Application deadline is expected to close on 02/13/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.

For California, New York, and CT candidates:

Potential salary range: $119,750 - $152,375

Potential yearly incentive pay: up to 15% of base salary

Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives