What are the responsibilities and job description for the Sr SEO/Web Marketing Analyst AZ position at State Farm?
Sr SEO / Web Marketing AnalystUS-IL-BloomingtonJob ID : 2025-40328Type : Regular Full Time# of Openings : 1Category : Marketing, Design, and CommunicationsBloomington, ILOverviewBeing good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!ResponsibilitiesDevelop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights with key business partners across the organization.Evangelize and educate stakeholders throughout the organization by sharing the opportunity of SEO within several disciplines (UX, Marketing, Content, Local, etc.)Perform topic and keyword research and competitive analysis to guide SEO strategy across different digital properties.Work cross-functionally with product, UX, paid, and brand teams to align SEO with companywide business goals and objectives. Coordinate implementation with internal and external teamsChampion data-driven testing initiatives to identify opportunities and scale acquisition efficientlyDevelop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders.Functions with highest level of autonomy on requests / projects / problems of highly complex business issuesUses highly specialized technical skills and industry knowledge to provide leadership to team on project / programsPrioritizes individual and team projects based on urgency, complexity, and importance to the enterpriseMaintains in-depth understanding of product landscape and applications for advanced analytics, as well as attribution management and trackingServes as change advocate, championing initiatives, efforts, and sets direction in area of expertiseConsidered a subject matter resource and maintains relationships by utilizing expertise in one or more areas of digital marketing or performance marketing channelsApplies business and information technology industry trends and best practices to align to State Farm strategic goalsEffectively creates and communicates messages / results to wide range of both internal and external audiencesRecognizes and leverages opportunities to initiate and conduct research for the benefit of the enterpriseQualifications5 years of hands-on SEO experience in developing, leading, and implementing SEO strategies and recommendationsExtensive knowledge of current SEO best practices with strong technical SEO background experience or another area of expertise within SEO (ex : Content, Local, AI / Automation)Advanced communication and presentation skills with ability to convey complex ideas to executive level audiencesAdvanced collaboration skills in partnering / working across different business areas (UX, developers, engineers, public affairs, social, etc.) to implement recommended SEO recommendationsAdvanced experience with Google Analytics and Google Search Console toolsExperience working with technical SEO tools such as Screaming Frog, SEMRush, and MozProfessional experience with website analytics tools (i.e. Moz, Google Analytics, etc.)Experience optimizing SEO for large scale content management systems such as Adobe Experience ManagerExcellent analytical, prioritization, organizational, and quantitative skillsPI262033167
