What are the responsibilities and job description for the Sr SEO/Web Marketing Analyst Job at State Farm in Bloomington position at State Farm?
Overview
Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
Responsibilities
- Develop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights with key business partners across the organization.
- Evangelize and educate stakeholders throughout the organization by sharing the opportunity of SEO within several disciplines (UX, Marketing, Content, Local, etc.)
- Perform topic and keyword research and competitive analysis to guide SEO strategy across different digital properties.
- Work cross-functionally with product, UX, paid, and brand teams to align SEO with companywide business goals and objectives. Coordinate implementation with internal and external teams.
- Champion data-driven testing initiatives to identify opportunities and scale acquisition efficiently.
- Develop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders.
- Functions with highest level of autonomy on requests / projects / problems of highly complex business issues.
- Uses highly specialized technical skills and industry knowledge to provide leadership to team on project / programs.
- Prioritizes individual and team projects based on urgency, complexity, and importance to the enterprise.
- Maintains in-depth understanding of product landscape and applications for advanced analytics, as well as attribution management and tracking.
- Serves as change advocate, championing initiatives, efforts, and sets direction in area of expertise.
- Considered a subject matter resource and maintains relationships by utilizing expertise in one or more areas of digital marketing or performance marketing channels.
- Applies business and information technology industry trends and best practices to align to State Farm strategic goals.
- Effectively creates and communicates messages / results to wide range of both internal and external audiences.
- Recognizes and leverages opportunities to initiate and conduct research for the benefit of the enterprise.
Qualifications
Our Benefits
Because work-life-balance is a priority at State Farm, compensation is based on our standard 38 : 45-hour work week!
Starting salary will be based on skills, background, and experience.
At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
Visit our State Farm Careers page for more information on our benefits , locations , and the hiring process of joining the State Farm team!
Remote : Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid : Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations : Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship : Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
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Salary : $95,800 - $121,900
