DIRECTOR OF SOCIAL MEDIA

ARIZONA OFFICE OF TOURISM

The Arizona Office of Tourism (AOT) leads the state’s tourism industry with the development of global marketing programs to promote Arizona as a travel destination. With multiple research-based initiatives including advertising campaigns, cooperative marketing programs, trade and media relations, and community outreach, AOT sets into motion a positive and profitable cycle of visitation, spending, job growth, and tax revenue.

DIRECTOR OF SOCIAL MEDIA

Job Location:

1110 West Washington Street, Suite 155

Phoenix, Arizona 85007

Posting Details

Salary: $85,000 - $92,000

Grade: 24

Open Until Business Needs Are Met

Job Summary

The Director of Social Media leads global social media strategy, to ensure brand consistency and engagement across diverse markets.

This key role requires expertise in content strategy, audience engagement, and data-driven decision-making to enhance brand awareness and growth.

This position may offer the ability to work remotely, within Arizona, based upon the department's business needs and continual meeting of expected performance measures.

Job Duties

• Develop and execute a global social media strategy across domestic and international platforms alongside relevant agency and international firms
• Monitor trends, competitor activity, and brand sentiment, ensuring proactive engagement and crisis management
• Manage and mentor a team while collaborating cross-functionally with Marketing, PR, and Media Relations
• Oversee content creation, localization, and campaign management tailored to appropriate audiences
• Utilize analytics tools to measure performance, optimize campaigns, and report key insights
  
  

Knowledge

Knowledge, Skills & Abilities (KSAs):

• Minimum of 5 years increasingly responsible experience in social media platforms, paid strategies, and analytics tools
  
  

Skills

• Strong leadership skills with a proven track record of supervising a team
• Proficiency in Microsoft, Adobe and Google Suite products
• Strong communication writing and editing skills
• Cross-cultural understanding
  
  

Ability

• Self directed and ability to exercise independent judgment while meeting performance standards
• To multi-task and manage projects with short turn around time
• To source and manage content development
  
  

Selective Preference(s)

• Bachelor’s degree in Marketing, Communications, or related field
  
  

Pre-Employment Requirements

• If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements.
  
  

Benefits

The State of Arizona offers a comprehensive benefits package to include:

• Sick leave
• Retirement plan
• Health and dental insurance
• Vacation with 10 paid holidays per year
• Life insurance and long-term disability insurance
• Optional employee benefits include short-term disability insurance, deferred compensation plans, and supplemental life insurance
• Learn more about the Paid Parental Leave pilot program here. For a complete list of benefits provided by The State of Arizona, please visit our benefits page
  
  

Retirement

• Positions in this classification participate in the Arizona State Retirement System (ASRS)
• Please note, enrollment eligibility will become effective after 27 weeks of employment
  
  

Contact Us

• If you have any questions please feel free to contact Brian Westerberg at brian.westerberg@azdoa.gov