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Retail Business Analyst II - Lottery Sales Representative (Colorado Springs)

State of Colorado Job Opportunities
Colorado, CO Full Time
POSTED ON 3/27/2025
AVAILABLE BEFORE 5/26/2025

Department Information

The mission of the Colorado Department of Revenue (CDOR) is to become a trusted partner to every Coloradan to help them navigate the complexities of government so they can thrive. We are driven by our values of service, teamwork, accountability, integrity, and respect.

The vision of the department is to empower businesses and individuals through quality customer service, innovation, and collaboration. We celebrate diversity and support an equitable and inclusive culture. We embrace our differences because we believe this brings innovation to our work. For more exciting information about the Department of Revenue, please enjoy this brief video!

Helpful tips for applying:
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Description of Job

The Lottery's mission is to grow revenue responsibly in order to maximize proceeds for outdoor recreation, conservation and schools for the good of all Coloradans.

What we do:
The Sales Department's purpose is to distribute and sell Lottery games of chance that are held to the highest standards of integrity, entertainment and efficiency, in order to maximize proceeds for the people of Colorado and to support the retail network with the tools and information they need to maximize the sales of Lottery products.

Primary Duties:

The Lottery Sales Representative will work with and support a wide range of retailers in a set territory to maximize Lottery sales. This in turn results in meeting Lottery revenue goals to maximize proceeds provided to the Lottery proceeds recipients. This position is fully operational concerning outside sales, and manages an assigned territory within the State. Although this Lottery Sales Representative is considered fully operational, this position relies primarily on the guidance provided by management and immediate supervisors, as well as the established Sales Rep Handbook. The Lottery Sales Representative is regularly engaged in activities away from DOR facilities promoting and advising on the sales of Lottery products and promotions.

Sales & Marketing:
  • During physical retail visits, optimally locate, install, organize and maintain equipment including: ticket dispensers, ticket vending machines, automated jackpot signs, points of sale, wire rack and playcenter, troubleshooting issues, and online vendor collaboration for equipment issue resolution.
  • Manage and analyze the Lottery’s auto reorder system performance and settings (by retailer) to ensure optimization and compliance with auto
    reorder rules.
  • Implement retail level, statewide sales plans for increasing sales and brand awareness.
  • Execute marketing directives with related materials while applying the High Five Sales Call methodology.
  • Identify retail locations with greatest sales potential and prioritize visit frequency along with optimal route effectiveness. Identify, execute and support various product promotions at retail locations.
  • Manage, evaluate and enforce on each retail visit: negotiation and ensure Compliance of retailer performance for incentive plan, compliance with security guidelines prohibiting underage play and all ensure all Lottery compliance requirements are met.
  • Work in conjunction with the inside sales team, tel sell representatives, to ensure Lottery programs are communicated and retailer needs are met.
  • Processes Scratch ticket returns and determines if any full pack returns can be re-distributed to other retail
    locations within their territory, in order to increment sales.
Retailer Management and Promotions :
  • Proactively monitor and manage retailers’ inventory through during retail visits: ordering supplemental inventory to prevent out-of-stock situations and support upselling additional Scratch games, processing Scratch ticket returns and determining if any full pack returns can be redistributed to other retail locations within the territory, consistently distributing & stocking sufficient quantities of Lottery consumer education materials.
  • Provide sales consulting and customer service to retailers including creating & implementing strategic sales plans and monitoring results & trending for goal achievement. During physical retail visits
  • Support independent retailers’ incentive plan negotiation and achievement by ensuring standards and plan elements are in place. Maintain communications and contact with retailers on a regular basis.
  • Educate and train with regard to: equipment operation, sales strategies & techniques, merchandising and new game launches, inventory management & product security, WLA Training, player questions, and responsible gaming

Territory Analysis:
  • Monitor individual retailer-specific promotion progress ensuring compliance with promotional rules throughout and conducting a final evaluation to determine the Lottery’s ROI (return on investment).
  • Track progress of implemented and executed corporate/chain and statewide promotions.
  • Identify and address potential issues and problems identified through analysis and evaluation activities.
  • Design retailer-specific promotions establishing sales goals based on prior performance. Attend all retailer promotions in assigned territory
  • Evaluates and analyzes sales data to design retailer specific promotions in order to maximize Lottery sales and proceeds.
Sales Operations:
  • Expands personal knowledge of the Lottery industry’s best practices and standards by participating in on-going training and maintaining a thorough knowledge of the latest sales strategies and departmental policies/procedures.
  • Uses the Lottery’s auto reorder system to analyze/manage and enter auto reorder settings for all retail accounts within their territory.
  • Reviews retailer inventory to ensure auto reorder settings are accurate and follow the Lottery’s auto reorder rules.
  • Trains retail decision-makers and their staff on new game launches, system enhancements, courier developments, equipment operation/conversions, inventory management, maintaining the integrity and security of all Lottery products, sales trends, how to play jackpot games and Lottery policies and procedures.

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Residency Requirement:
This posting is only open to residents of the State of Colorado at the time of submitting your application.
Class Code & Classification Description:

H6O2XX
RETAIL BUSINESS ANALYST II

MINIMUM QUALIFICATIONS:

Experience Only:
Five (5) years of relevant experience in a sales, marketing, route delivery role and/or retail lottery experience.


OR


Education and Experience:

A combination of related education in Sales, Marketing, Business and/or relevant experience in an occupation related to the work assigned (as stated above) equal to five (5) years.

NOTE: If submitting a transcript, certification or other relevant materials, candidates may redact information that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution.

Necessary Special Requirements:
  • Applicants must also undergo a conflict-of-interest assessment to determine compliance with the provisions of C.R.S. § 44-40-110, and must remain in compliance with C.R.S. § 44-40-110 for the duration of their employment with the Colorado Lottery.
  • Must be willing to work occasional weekends and holidays, if needed, and be able to go on overnight travel
  • Must be able to lift up to 20 lbs
  • Must possess and maintain a Colorado driver's license
  • Applicants and immediate family members must comply with restrictions on game play
  • Applicants and immediate family members must ensure compliance with appropriate Lottery laws and rules, including conflicts of interest

Preferred Qualifications:
The following are preferred and not required:
  • State experience in a marketing role
  • Demonstrated verbal communication and interpersonal skills
  • Customer service skills
  • Route Sales/Retail Sales experience
  • Ability to work independently and accept supervision
  • Ability to organize and track workload
  • Experience with change management

Conditions of Employment with the
CDOR:
Employees are in a position of public trust in the performance of their job duties and must operate in a manner that maintains the highest standards of honesty, integrity, and public confidence.

As a condition of employment with the CDOR, all personnel must file all necessary Colorado Individual Income Tax (CIIT) returns and pay tax obligations, therefore all employees must undergo a pre-employment evaluation of their tax records/accounts to ensure compliance with this policy. Final candidates must also complete a successful background investigation and reference check prior to appointment. Certain positions based on duties may require scheduled background investigations.

Minimum Qualification Screening
A Human Resources Analyst will only review the work experience/job duties sections of the online job application, to determine whether you meet the minimum qualifications for the position for which you are applying. Only complete applications submitted before the closing date of this announcement will be reviewed.
  • Applicants must meet the minimum qualifications to continue in the selection process for this position. Do not use "see resume" or "see attached" statements on your application.
  • Cover letters and resumes will not be accepted in lieu of the official State of Colorado online application. Part-time work experience will be prorated.
  • Recommended attachments: Cover letter
  • List your employment history starting with the most recent job, including part-time, temporary, and volunteer jobs. If more than one job was held with a given organization, list each job held as a separate period of employment.
  • Information must be accurate, including dates of employment. If it is found that information provided is falsified, you will not be considered for a job with the State of Colorado and/or may be removed from a job after hire.
  • The eligible list established from this posting may be used to fill additional vacancies.

Email Address:
All correspondence regarding your status in the selection/examination process will be conducted via email. Please set up your e-mail to accept messages from "state.co.us" and "info@governmentjobs.com" addresses. It is your responsibility to ensure that your email will accept these notices and/or review your junk mail and spam filtered email.
If you receive notice that you have been eliminated from consideration for this position, you may file an appeal with the State Personnel Board or request a review by the State Personnel Director.

Appeal Rights:
An applicant who has been removed from an employment list or removed from consideration during the selection process may request a review by the State Personnel Director.

As an applicant directly affected by the results of the selection or comparative analysis process, you may file a written appeal with the State Personnel Director.
Review of the completed, signed and submitted appeal will be timely on the basis of written material submitted by you, using the official appeal form signed by you or your representative. This form must be completed and delivered to the State Personnel Board by email at dpa_state.personnelboard@state.co.us within ten (10) calendar days from your receipt of notice or acknowledgement of the Department’s action.

For further information on the Board Rules, you can refer to 4 Colorado Code of Regulations (CCR) 801-1, State Personnel Board Rules and Personnel Director's Administrative Procedures, Chapter 8, Resolution of Appeals and Disputes, a tspb.colorado.gov/board-rules.

Supplemental Information

Equity, Diversity, and Inclusion Compliance
The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

The Colorado Department of Revenue is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA inbox, dor_ohr@state.co.us.

We are committed to building work environments that are inclusive and reflect our communities and the diverse talents of all people. We strongly encourage candidates from all backgrounds and abilities to apply.

If not applying online, submit application to:
If you are not able to submit an online application, a paper application is available at this link: PDF State Paper Application (Download PDF reader)(Download PDF reader). Paper applications must be received via email to dor_ohr@state.co.us by the closing date and time of the application period listed on this announcement.

Methods of Appointment:
Appointment to the vacancy or vacancies represented by this announcement is expected to be from the eligible list created. However, at the discretion of the appointing authority, the position(s) may be filled by another method of appointment for a valid articulated business reason.

Step Pay Program:
Per the requirements of the Step Pay Program, any former or current State employee must be paid a rate that is equal to or greater than the appropriate step pay rate within their classification's pay range based on completed years in their current class series.

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