What are the responsibilities and job description for the Retail Business Analyst II - Lottery Sales Representative (Colorado Springs) position at State of Colorado Job Opportunities?
Department Information
The mission of the Colorado Department of Revenue (CDOR) is to become a trusted partner to every Coloradan to help them navigate the complexities of government so they can thrive. We are driven by our values of service, teamwork, accountability, integrity, and respect.
The vision of the department is to empower businesses and individuals through quality customer service, innovation, and collaboration. We celebrate diversity and support an equitable and inclusive culture. We embrace our differences because we believe this brings innovation to our work. For more exciting information about the Department of Revenue, please enjoy this brief video!
Description of Job
What we do:
Primary Duties:
The Lottery Sales Representative will work with and support a wide range of retailers in a set territory to maximize Lottery sales. This in turn results in meeting Lottery revenue goals to maximize proceeds provided to the Lottery proceeds recipients. This position is fully operational concerning outside sales, and manages an assigned territory within the State. Although this Lottery Sales Representative is considered fully operational, this position relies primarily on the guidance provided by management and immediate supervisors, as well as the established Sales Rep Handbook. The Lottery Sales Representative is regularly engaged in activities away from DOR facilities promoting and advising on the sales of Lottery products and promotions.
Sales & Marketing:- During physical retail visits, optimally locate, install, organize and maintain equipment including: ticket dispensers, ticket vending machines, automated jackpot signs, points of sale, wire rack and playcenter, troubleshooting issues, and online vendor collaboration for equipment issue resolution.
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Manage and analyze the Lottery’s auto reorder system performance and settings (by retailer) to ensure optimization and compliance with auto
reorder rules. - Implement retail level, statewide sales plans for increasing sales and brand awareness.
- Execute marketing directives with related materials while applying the High Five Sales Call methodology.
- Identify retail locations with greatest sales potential and prioritize visit frequency along with optimal route effectiveness. Identify, execute and support various product promotions at retail locations.
- Manage, evaluate and enforce on each retail visit: negotiation and ensure Compliance of retailer performance for incentive plan, compliance with security guidelines prohibiting underage play and all ensure all Lottery compliance requirements are met.
- Work in conjunction with the inside sales team, tel sell representatives, to ensure Lottery programs are communicated and retailer needs are met.
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Processes Scratch ticket returns and determines if any full pack returns can be re-distributed to other retail
locations within their territory, in order to increment sales.
- Proactively monitor and manage retailers’ inventory through during retail visits: ordering supplemental inventory to prevent out-of-stock situations and support upselling additional Scratch games, processing Scratch ticket returns and determining if any full pack returns can be redistributed to other retail locations within the territory, consistently distributing & stocking sufficient quantities of Lottery consumer education materials.
- Provide sales consulting and customer service to retailers including creating & implementing strategic sales plans and monitoring results & trending for goal achievement. During physical retail visits
- Support independent retailers’ incentive plan negotiation and achievement by ensuring standards and plan elements are in place. Maintain communications and contact with retailers on a regular basis.
- Educate and train with regard to: equipment operation, sales strategies & techniques, merchandising and new game launches, inventory management & product security, WLA Training, player questions, and responsible gaming
Territory Analysis:
- Monitor individual retailer-specific promotion progress ensuring compliance with promotional rules throughout and conducting a final evaluation to determine the Lottery’s ROI (return on investment).
- Track progress of implemented and executed corporate/chain and statewide promotions.
- Identify and address potential issues and problems identified through analysis and evaluation activities.
- Design retailer-specific promotions establishing sales goals based on prior performance. Attend all retailer promotions in assigned territory
- Evaluates and analyzes sales data to design retailer specific promotions in order to maximize Lottery sales and proceeds.
- Expands personal knowledge of the Lottery industry’s best practices and standards by participating in on-going training and maintaining a thorough knowledge of the latest sales strategies and departmental policies/procedures.
- Uses the Lottery’s auto reorder system to analyze/manage and enter auto reorder settings for all retail accounts within their territory.
- Reviews retailer inventory to ensure auto reorder settings are accurate and follow the Lottery’s auto reorder rules.
- Trains retail decision-makers and their staff on new game launches, system enhancements, courier developments, equipment operation/conversions, inventory management, maintaining the integrity and security of all Lottery products, sales trends, how to play jackpot games and Lottery policies and procedures.
Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights
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MINIMUM QUALIFICATIONS:
Experience Only:
Five (5) years of relevant experience in a sales, marketing, route delivery role and/or retail lottery experience.
OR
Education and Experience:
A combination of related education in Sales, Marketing, Business and/or relevant experience in an occupation related to the work assigned (as stated above) equal to five (5) years.
Necessary Special Requirements:
- Applicants must also undergo a conflict-of-interest assessment to determine compliance with the provisions of C.R.S. § 44-40-110, and must remain in compliance with C.R.S. § 44-40-110 for the duration of their employment with the Colorado Lottery.
- Must be willing to work occasional weekends and holidays, if needed, and be able to go on overnight travel
- Must be able to lift up to 20 lbs
- Must possess and maintain a Colorado driver's license
- Applicants and immediate family members must comply with restrictions on game play
- Applicants and immediate family members must ensure compliance with appropriate Lottery laws and rules, including conflicts of interest
Preferred Qualifications:
The following are preferred and not required:
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State experience in a marketing role
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Demonstrated verbal communication and interpersonal skills
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Customer service skills
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Route Sales/Retail Sales experience
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Ability to work independently and accept supervision
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Ability to organize and track workload
- Experience with change management
Conditions of Employment with the CDOR:
As a condition of employment with the CDOR, all personnel must file all necessary Colorado Individual Income Tax (CIIT) returns and pay tax obligations, therefore all employees must undergo a pre-employment evaluation of their tax records/accounts to ensure compliance with this policy. Final candidates must also complete a successful background investigation and reference check prior to appointment. Certain positions based on duties may require scheduled background investigations.
Minimum Qualification Screening
- Applicants must meet the minimum qualifications to continue in the selection process for this position. Do not use "see resume" or "see attached" statements on your application.
- Cover letters and resumes will not be accepted in lieu of the official State of Colorado online application. Part-time work experience will be prorated.
- Recommended attachments: Cover letter
- List your employment history starting with the most recent job, including part-time, temporary, and volunteer jobs. If more than one job was held with a given organization, list each job held as a separate period of employment.
- Information must be accurate, including dates of employment. If it is found that information provided is falsified, you will not be considered for a job with the State of Colorado and/or may be removed from a job after hire.
- The eligible list established from this posting may be used to fill additional vacancies.
Email Address:
Appeal Rights:
As an applicant directly affected by the results of the selection or comparative analysis process, you may file a written appeal with the State Personnel Director.
For further information on the Board Rules, you can refer to 4 Colorado Code of Regulations (CCR) 801-1, State Personnel Board Rules and Personnel Director's Administrative Procedures, Chapter 8, Resolution of Appeals and Disputes, a tspb.colorado.gov/board-rules.
Supplemental Information
The Colorado Department of Revenue is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA inbox, dor_ohr@state.co.us.
We are committed to building work environments that are inclusive and reflect our communities and the diverse talents of all people. We strongly encourage candidates from all backgrounds and abilities to apply.
If not applying online, submit application to:
Methods of Appointment:
Step Pay Program: