Web Content Specialist

GJD-416080 3/23: Office of the President  
 Community College of Denver is seeking individuals with demonstrated commitment to creating an inclusive learning and work environment.  CCD values the ability to work effectively with students, families, faculty, instructors and staff of diverse backgrounds.

GENERAL SUMMARY
 Under the direction of the Executive Director of Strategy for the Community College of Denver (CCD), the Marketing & Communications department is responsible for the College’s public website, including content management, internal support, SEO and advancement of the ccd.edu user experience through high-value content writing. The Web Content Specialist will play an important part in the continued advancement of the website through writing SEO-rich content and providing both guidance and support for content editors across the College.
 
The ideal candidate for this position has a background in website content development, as well as experience in supporting clients with website needs. The Web Content Specialist will work closely with internal stakeholders to improve both the web content and the user experience. This position includes supporting CCD through the web support intake system, implementing the College’s public website governance plan, and will work very closely with content editors across the College and the Web Advisory Board to enhance the ccd.edu user experience.
 
Our campus is located in downtown Denver, adjacent to two light rail stations, and just minutes away from shopping, restaurants, and event venues.  When you visit our campus, it will be immediately evident that our faculty, staff, and instructors are passionate about serving our diverse student population. At CCD our passion is to help others, and we offer career pathways that will make a difference in the lives of our students.  
 
If you are interested in sharing our passion for student success, CCD offers generous medical, dental, vision, life, and retirement options. We also offer the opportunity to expand your education, and those of your dependents, through our tuition reimbursement program. 
 
CCD is a Learning College where policies, programs and practices support learning as the major priority. The Community College of Denver is an Equal Employment Opportunity Educational Employer.   
 
Background checks will be conducted on all finalists for employment consideration. 
 
CCD recognizes that administration, faculty, instructors, and staff reflect the diversity of its students and community and prohibits employment and student discrimination based on race, color, religion, national origin, citizenship, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.
 
For a complete review of the benefits we offer, please click on the following link:
https://www.cccs.edu/employee-resources/employee-benefits/.PRIMARY DUTIES
 
Web Content Writing
 

1. Write, edit, and maintain content on the CCD.edu website to ensure accurate, up-to-date, engaging, and SEO-rich content that attracts potential new students, inform the target audience, and reinforces the college brand.

 

1. Evaluate and improve existing content across ccd.edu sites for the purpose of improving SEO value for ccd.edu and all connected sites.
2. Meet with subject matter experts to write program-specific content.
3. Create innovative, cohesive, and intuitive front-end user interface designs.

 
Website Support
 

1. Support departments across campus in managing and improving their ccd.edu pages.
2. Curate website submissions and enhance and maintain existing content.
3. Conduct training for content editors across the College.
4. Become an expert in the content management system.

 
Overall
 

1. Implement the College’s public website governance plan.
2. Serves as lead for the College’s website advisory board.
3. Proactively monitor the site for branding, user experience, and ADA Sec. 508 compliance. 
4. Maintain standards for content/graphics. Evaluate usability and utilization of web pages. Oversee content graphics including size and optimization of photos. 
5. Ensure the CCD website has effective internal search engine optimization and strategy. Work with appropriate external consultants to implement SEO strategies. Obtain and refresh keywords for targeting; optimize landing pages to improve performance and search engine visibility. Use metadata and other methods to optimize search engine positions.
6. Manage web analytics to set benchmarks, analyze visitor trends, and develop strategies to increase traffic.
7. Establish protocol and format of quarterly analytics reports for the marketing team. Manage web analytics to set benchmarks, analyze visitor trends, and develop strategies to increase traffic.
8. Contributes to the overall success of the College by performing other duties as assigned.

 Any equivalent combination of education, experience, knowledge, skills, and abilities.
 
Education: (required/minimum) 
        

• Associate degree or General Studies.

 
Experience: (required/minimum)      
 

• Three (3) years of direct experience writing, editing, and generating digital content for the web. 
• Three (3) years of experience writing for the web.
• Experience developing content strategies and multichannel content creation for different target demographics. 
• Experience with HTML and content management systems for the web. 

 
Knowledge/Skills/Abilities:
 

• Must be organized and have extremely strong written and oral communication skills. 
• Computer literacy and ability to use Outlook and Microsoft Office applications to manage own work. Demonstrated editor, team player, and communicator. 
• Proven editorial skills and strong command of the English language and AP style.
• Excellent troubleshooting skills and organizational abilities
• Knowledge of current trends in user testing, web usability, accessibility, and mobile platforms
• Working knowledge of Windows, OS X, and Linux or Unix; Microsoft Office applications; and web development tools
• Ability to interact and effectively communicate with a diverse employee and student population.
• Ability to plan and manage own workflow, priorities, and accomplishments in a multi-tasking dynamic environment
• Knowledge of video editing software is helpful.

 
PREFERRED QUALIFICATIONS:  
 
Education: (preferred)
 
Bachelor's Degree in Web Development, Communications, English, Journalism or related field.
 
Experience: (preferred)
 
•   Intermediate knowledge of web technologies, including HTML.
•   Experience with a content management system such as Drupal, Hannon Hill Cascade Server, or WordPress.
•   UX/UI experience. 
•   Experience using Adobe Photoshop.
 
Licensure/Certification:  N/A     
 
Equipment Used:  
 
Phone, Computer, copier, fax and other office equipment; Microsoft Outlook, Office, Drupal web content management system, Word Press, Adobe Photoshop and knowledge of Adobe Creative Suites software is helpful.
 
Other Considerations:       
Mobility, flexibility of schedule (some early mornings, evenings and weekend work required), attention to detail.
 SELECTION PROCESS
 
Preliminary screening will be made on the basis of completed application packet submitted by candidate.  Completed application packet includes: a letter of interest of no more than five pages, addressing in general the items under "Primary Duties" and specifically each item under “Minimum Qualifications”; an online application; resume; and transcripts.  All candidates, including current Community College of Denver
employees must submit a complete application packet which includes all material listed above.    
 
Only completed application packets will move forward for screening.  Please review the job duties and minimum requirements carefully. Meeting the minimum qualifications for a particular position does not assure the applicant an interview.  Selected applicants will be invited by the screening committee for interviews. All application materials become the property of Community College of Denver and cannot be copied.  
 
 
APPLICATION PROCEDURES:  
 
Interested applicants must submit a complete application packet at https://www.schooljobs.com/careers/ccd which includes:
 

1. Electronic Application, Click ‘New Resume’ at the bottom of this page
2. Cover Letter
3. Resume
4. References - Names, phone numbers, addresses, & email addresses of three professional references
5. Copies of transcripts, unofficial preferred 
6. Copies of appropriate credentials, if applicable 

 
 
**All included attachments should be saved with the following nomenclature:  Last name, First name Document; for example Doe, John Resume; Doe, Jane Transcripts
 
 
***Your resume should clearly indicate how you meet the minimum qualifications.  Those applicants that do not meet the minimum qualifications will not be considered.   Part-time experience is ½ the equivalent of full-time experience. Example:  Four (4) years applicable part-time experience equals 2 years full-time equivalency.

Salary : $64,000 - $70,400