What are the responsibilities and job description for the Marketing Strategy Lead position at State of South Carolina?
Key Responsibilities
- Develop and implement a cohesive marketing strategy across agency divisions
- Oversee the production and implementation of marketing campaigns, including market research and competitor analysis
- Manage and maintain agency brand standards across all marketing efforts
- Identify and implement metrics to measure the success of various marketing efforts
Requirements
- A bachelor's degree in marketing or a related field
- Minimum 5 years of experience managing and directing marketing campaigns/programs
- Excellent leadership and project management skills
Benefits and Perks
- Tuition assistance and professional development opportunities
- A dynamic and supportive work environment
- The chance to make a real impact on the state's economic development
