Product Marketing Manager

Product Marketing Manager – Statista Connect

At Statista, we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.

Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin, and Tokyo. And we still have a lot of plans. Our constant growth not only proves our success but also keeps creating new development and career opportunities for our employees.

We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.

Are you ready to join us?

Your Job

Statista Connect is redefining how businesses access and use our data, expanding beyond a platform into embedded solutions and strategic partnerships. Through APIs, integrations, and future collaborations with leading software platforms, we are bringing Statista data directly into the tools where professionals work.

As Product Marketing Manager, you will be responsible for turning complex data solutions into clear, compelling messaging that engages enterprise buyers, technical teams, and partners. You will develop GTM strategies, execute high-impact product updates, and support partnership-driven initiatives that drive adoption and revenue.

This role is for a doer—someone who thrives in execution, builds strong GTM plans, and ensures that every campaign, launch, and partnership activation lands with impact. You will work cross-functionally to ensure Statista Connect is positioned as the leading embedded data solution for enterprises and technology partners alike.

Key Responsibilities

• Develop and refine Statista Connect’s positioning and messaging, ensuring clear differentiation as an embedded data solution
• Create compelling narratives that engage enterprise and SME buyers, showing them how Statista Connect seamlessly integrates into their workflows
• Define and map key use cases, helping customers understand how and where they can leverage Statista Connect across AI models, internal tools, and enterprise platforms
• Own the GTM strategy for API expansions, building and executing launch plans that drive awareness, demand, and adoption
• Lead the Q3 API product update campaign, working with channel marketing and sales to maximize impact and generate high-quality leads
• Collaborate with product teams to translate technical capabilities into market-ready messaging, documentation, and customer-facing materials
• Work with technical teams to enhance API documentation, ensuring clear, developer-friendly resources that improve adoption and ease of integration
• Work closely with channel team to execute targeted campaigns that drive SQLs and pipeline growth
• Analyze market trends, customer insights, and competitive landscape to refine messaging, positioning, and GTM strategies
• Collaborate with external technology partners to align on marketing strategies, ensuring successful co-marketing efforts and launch activations

Your Skills

• 5 years in product marketing experience
• Proven success in positioning and launching products, especially technical solutions, driving market awareness and pipeline growth
• Strong technical writing skills, with experience creating developer-friendly documentation, product FAQs, and integration guides
• Ability to translate technical capabilities into compelling messaging, engaging both business and technical audiences
• Experience executing GTM strategies and demand generation campaigns that convert high-quality leads into pipeline growth
• Self-starter who thrives in execution, taking ownership of projects from strategy to launch with precision and urgency
• Comfortable working in a fast-moving environment, navigating ambiguity, and making data-driven decisions
• Exceptional ability to work across teams, aligning marketing, sales, and product to drive adoption and market success

What We Offer

In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:

• Our mission: Empowering people to make fact-based decisions.
• We put our people first forming a strong company culture grounded in our core ethics of community, integrity, communication, initiative, and accountability
• Opportunities to grow and hone your sales expertise in a rapidly growing company
• Book of business that includes the world’s largest and most prestigious companies
• A diverse and international company with 4 locations worldwide, with our HQ in Hamburg, Germany
• Medical, Dental, and Vision benefits
• Competitive salary, bonus, and benefits