Job Description 

Company Overview:

Stäubli is a value driven technological solutions provider with four dedicated activities: Electrical

Connectors, Fluid Connectors, Robotics and Textile. We strive for innovation and excellence and are market leaders in many industrial segments. Stäubli guarantees high quality, reliability, and performance - our strong basis for the trusted partnership with our customers worldwide.

Job Function:

The Digital Campaign and Event Planner is responsible for the full-scale management of small to large scale customer experience events liaising with sales and Stäubli Market Subject Matter Experts to execute a customer-centric experience and lead funneling/management. This position possesses a deep understanding of the cradle-to-grave client relationship management across the customer journey, digitally and experiential.

Reports to:

Head of Marketing, FCS – North America

Responsibilities and Objectives:

• Event activities to include, but not limited to:
  • Tradeshows
  • Webinars
  • Partnership events
  • Media events
  • Metric Reporting

• Digital Activities to include, but not limited to:
  • Digital Customer Relationship Management (CRM)
  • Landing page construction and utilization
  • Social media management
  • Webnews
  • Email campaigns
  • Content creation
  • Metric Reporting 

The Digital Campaign and Event Lead nurtures business growth opportunities from digital prospection and event promotion transitioning through event execution and follow-up nourishment, working closely with business unit subject matter experts, as guides and mentors.

• The job function segmentation is roughly:
• 30% digital prospecting and promotion
• 30% event execution
• 30% digital follow-up and nourishment
• 10% misc. marketing activities

• Assume total responsibility and ownership in leading the planning and execution of all assigned events, at any scale. Ownership of Promotions, Event Lead Collection and Funnel Channel execution, and collaboration with sales in digital lead nourishment/journey.
• Regular interface with Business Owners and Tradeshow Managers on assigned events; conceptualize and lead strategic events, ensuring every aspect of the event is aligned with the region’s overall business objective.
• Serve as team lead and bring leadership and guidance to team members across all Departments, including Promotions, Registration, Platform, Budget Management, Lead Collection, and Lead Funnel Follow-Through.
• Manage event budget, invoicing, schedules of payments and cost savings report; oversee overall program agenda, event project plan/timeline, ensuring communication across all internal and external teams.
• Manage internal teams/external vendors, including Warehouse Inventory Management, Demo Display Logistics, Audio Visual, Production, IT/Internet, Photographer/Videography, Printer, Security, Shipping, Translation, Transportation.
• Coordinate content, graphic development, and production of all program collateral (i.e. digital/email promotions, agenda, conference guide, program of events, etc.) and signage.
• Coordinate on-site technology order with IT Department.
• Develop final Program Specification Document (PSD).
• Coordinate shipping procedures, arrangements, and reporting for both pre and post program.
• Oversee on-site program operations.
• Manage and present final billing, lead collection data, and strategic event execution success metrics to global leadership.

Qualifications:

• Bachelor’s degree in Marketing/Business/International Business 1 or more years Digital Marketing Experience  
• Focus and experience in an agency or international corporate environment a plus.

• Proficient understanding of digital marketing, event/tradeshow management scope, and ability to lead promotion, planning, and follow-up process in collaboration with sales. 
• Exceptional negotiation, budget management, and reporting skills. 
• Proven track record of effectively managing million-dollar budgets. 
• Oracle CRM (Aurea, Eloqua) experience preferred.
• Adobe Suite of Services preferred.
• SAP preferred.
• Interest in Manufacturing/Industrial/Tech
• B2B Marketing Strategies and Vendor Relationship Management  

Physical Requirements:

• Periods sitting at a desk and working on a computer.
• Must be able to lift, push, pull, and carry objects.
• Must be able to lift up to 40 pounds at times.
• Dexterity and accuracy as needed to operate equipment.

Work schedule:

• Willingness to travel as required both domestically and internationally (up to 50%)
• This position will report to the Duncan, SC office with flexible (hybrid) schedule after completion of 90-day training program.