Director of Brand Marketing

A Director of Brand Marketing job in Woodinville, WA is available at Ste. Michelle Wine Estates (SMWE). The successful candidate will lead brand strategy and commercial activation in a fast-paced, growth-oriented environment for one of our biggest brands, Chateau Ste. Michelle. This role will report directly to the Vice President of Marketing and maintaining a hybrid schedule requiring 2-3 days on site.

Ste. Michelle Wine Estates is the largest wine company in the Pacific Northwest, and among the largest premium wine companies in the U.S, with roots dating back to 1933. Throughout our 90 year history, what has remained constant is our unwavering commitment to quality, service to our customers, and connection with our community. We are proud that our award-winning wines farmed in Oregon and Washington are an expression of all the best things about the Pacific Northwest — the spirit of people, the abundance of the land, and the excellence-driven culture. Our distinctive portfolio of wines, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Erath, A to Z Wineworks, REX HILL, Intrinsic, Liquid Light, Northstar, and Spring Valley Vineyard, are enjoyed across the U.S. and distributed in over 100 countries.

What you will do

• Corporate Stewardship: Possesses a holistic understanding of the corporate goals and major strategic marketing initiatives across the department. Leads a direct reports and cross functional partners through exemplary action and is not afraid to roll-up the sleeves and become actively involved in projects.
• Strategic Thinking: Ability to define brand strategy and positioning through demonstrated analytical skills and effective application based on data driven insights. Manage the brand, provide clear brand guidance and track and measure performance to inform plans while driving creativity and inclusion. Including but not limited to effective National Campaigns and Agency Management/Briefing/Results.
• Analytical Thinking: Understanding and tracking of the P&L, including Direct to Consumer (DTC)/Retail, manages the tactics, planning, forecasting, production, pricing oversight and product assortment of respective brand portfolio throughout the product lifecycle to include the measurement of activities to determine effectiveness. This role will also include oversight and accountability for the fiscal brand budgets.
• Team Leadership: drives creativity, advocacy and inclusion and focuses organization on key strategies. Drives results with brand team and cross functional teams through high engagement, collaboration, constructive coaching, and accountability of oneself and team. Keeps an open mind, includes others, shares information, creates a learning environment and fosters a culture of continuous improvement.

What you will bring:

• Bachelor’s degree required in business or marketing, Graduate level preferred or equivalent demonstrated experience with proven results
• 10 years of experience in marketing, with a minimum of 5 years of management experience
• Exceptional people management skills with the ability to build high performing teams and provide valuable coaching to direct reports
• Strong financial acumen and analytical skillset with demonstrated ability to make data driven decisions
• Supply chain knowledge and demand forecasting experience
• Integrated marketing communication expertise, including knowledge of digital engagement and creative aesthetic
• Experience implementing 360-degree consumer marketing campaigns with meaningful ROI
• Understanding of how to effectively implement consumer insights and knowledge of current consumer testing methodologies
• Track record of creating collaborative partnerships with key cross-functional team integration with talent to multitask and oversee multiple business priorities
• Ability to travel approximately 25% of the time
• History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.
• Highly valued, but not required
• Wine industry experience and a comprehensive understanding of the 3-tier alcohol system

Your Compensation:

$120,120.00 - $162,162.00 per year based upon relevant experience.

At Ste. Michelle Wine Estates we believe in paying our employees equal pay for equal work. Individual offers are made dependent upon a candidate’s prior experience and education level as it pertains to the role.

Benefits of working with Ste. Michelle Wine Estates:

Our Total Rewards programs are designed to attract, motivate, and retain talented, curious people with a passion for innovation, collaboration, continuous improvement, and growth. We offer leading programs that inspire and reward superior performance and foster an inclusive, diverse, and healthy workforce.

• Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
• Paid Vacation & Holidays
• 401(k) with Employer Match
• Employee Wine Discounts

Culture at Ste. Michelle:

We Challenge: We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.

We Care: We put people first – our team, our consumers, our customers, our communities.

We Collaborate: We believe there is nothing we can’t accomplish – together – and we believe lifting up those around us is essential to achieving both individual and collective success.

Harvest your potential, Uncork the possibilities!

Need assistance with the application process? Click here to review step by step instructions available in English or Spanish.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster.

Ste. Michelle Wine Estates participates in E-Verify. E-Verify is a United States Department of Homeland Security website that allows businesses to determine the eligibility of their employees to work in the United States. Please visit the following website for additional information: https://www.e-verify.gov/about-e-verify/what-is-e-verify