Sales Manager

Description

I.             OBJECTIVE / GENERAL DESCRIPTION

This position directs and manages the activities of the company’s sales function.  This is the top sales position within the company. 

II.            PRIMARY DUTIES AND RESPONSIBILITIES:

• To meet or exceed annual sales projections.
• To manage the sales workforce to the highest levels of efficiency, effectiveness, and productivity.
• To maximize account volume and profitability.
• To maintain a high level of sales capability through effective recruiting, training, and management of subordinates.
• To plan and implement sales and marketing strategies that will enable the Company to meet its profit objectives.
• Directs the company sales, merchandising and marketing activities in accordance with company policy and procedures.
• In conjunction with the EAM, develops monthly and annual beer package and draft sales goals by brand, package and route and non-alcoholic beverages by gross revenue.
• With the appropriate Team Leads and SEC, establish monthly goals for displays, merchandising and package placement for field sales personnel.
• Make direct key account and chain account sales calls, in accordance with KAMs to develop and maintain relationships and promote Stein Distributing brands, packages, and promotions.
• Oversees KAM roles, including reviewing reset submissions.
• In cooperation with suppliers, SEC and Sales Manager develop monthly sales and incentive objectives for each salesperson and pro-sell representatives.
• Monitors individuals and departments’ actual performance to goal/budgets monthly, adjust as required to meet goals.
• Provides guidance to supervisors in setting the objectives for weekly branch sales meetings.
• Stays abreast of market trends and conducts training of subordinates to disseminate new industry information relating to market trends and the impact upon Stein’s business.
• Maintains direct contact with Brewery in conjunction with EAM representatives to receive, transmit and coordinate information relating to trade, competitive and wholesaler activities.
• In conjunction with EAM, evaluates, revises, and determines pricing levels and policies.
• Sales Forecasting Inventory Monitoring

III.          SECONDARY DUTIES AND RESPONSIBILITIES:

• Miscellaneous projects as assigned.
• Ensure deadlines are met.

Qualifications

• Education:

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• High School Diploma.
• BS Degree in Business (preferred)

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• Experience/Requirements:

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  Must have at least 5 years Sales experience (preferably in the beer industry)

• Computer literate (Excel, Word, Acrobat Reader).
• Good organizational & multi-tasking skills.
• Strong verbal and written communication skills.
• Attention to detail.
• Works well with little supervision.
• Good attendance and performance record.
• Professional appearance and demeanor.
• Craft beer industry knowledge.
• Must have an acceptable Driving Record