What are the responsibilities and job description for the Paid Social Performance Media Manager position at STELLA & CHEWY'S LLC?
Description
At Stella & Chewy’s, it’s our mission to help pets and pet parents thrive through the love of raw. If that noble mission appeals to you, we’d love to talk to you about joining our pack. We are located in Oak Creek, WI, a suburb south of Milwaukee. Our teams make this company everything it is today, and you’ll feel this energy throughout every aspect of our workplace. We value working with people of different talents, experiences, and backgrounds. Here at Stella & Chewy’s, we show up as our best and authentic selves. Come join our pack!
As a Paid Social Media Manager you will be at the intersection of creativity and performance. In this role, you'll lead our paid social strategy with a laser focus on profitable customer acquisition, scalable campaign performance, and creative efficiency. You’ll manage cross-platform campaigns, optimize creative assets for conversion, and play a key role in hitting aggressive revenue growth targets.
Responsibilities
- Own and manage all paid social campaigns on Meta (Facebook/Instagram), with potential to incorporate additional platforms in the future.
- Develop and execute strategies focused on profitable sales growth and strong ROAS across all channels.
- Collaborate with creative teams to concept, test, and optimize ad creatives that drive performance at scale.
- Analyze performance data daily, making proactive optimizations to budgets, bids, targeting, and creative.
- Utilize internal dashboards that track KPIs like ROAS, CAC, CVR, and subscriptions, to guide optimizations and testing strategies.
- Conduct regular creative testing to identify top-performing formats, hooks, and messaging.
- Partner with lifecycle marketing and eComm teams to ensure a seamless user journey from ad click to conversion.
- Stay up-to-date on platform changes, trends, and algorithm shifts to ensure campaigns remain competitive.
- Continuously explore new paid social opportunities to expand profitable reach and acquisition.
Requirements
- 5 years of hands-on experience managing paid social campaigns with a strong emphasis on performance and ROI.
- Proven track record of driving profitable revenue growth through Meta, TikTok, and/or Pinterest ads.
- Deep understanding of paid media KPIs and how to optimize campaigns for efficiency and scale.
- Comfortable working in ad platforms, analytics dashboards, and creative briefs.
- Strong creative intuition—can spot winning creative and guide the development process.
- Experience working in e-commerce, DTC, or consumer product brands is highly preferred.
- A passion for dogs and cats
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other status protected by law.
This job description in no way states or implies that these are the only duties to be performed by the person occupying this position. You may be required to perform other job-related duties as requested by Management.
