Product Marketing Manager, Software Division

About Stem

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.

Stem (NYSE : STEM) is a global leader in AI-enabled software and services that enable its customers to plan, deploy, and operate clean energy assets. The company offers a complete set of solutions that transform how solar and energy storage projects are developed, built, and operated, including an integrated suite of software and edge products, and full lifecycle services from a team of leading experts. More than 16,000 global customers rely on Stem to maximize the value of their clean energy projects and portfolios. Learn more at http : / / www.stem.com.

Stem's Culture

Stem's culture embodies diversity & inclusion beyond the traditional facets of gender, ethnicity, age, disabilities, and sexual orientation to include experience, personality, communication, workstyles, and more. At our core, Stem is at the momentous intersection of clean energy and software technology where diverse ideas, experiences, and professional skills converge to make the inclusive culture we have today. Together, we are turning old school thoughts about software and energy into progressive, collaborative, and innovative solutions. By joining our team, you will be collaborating with data scientists, energy experts, skilled salespeople, thought-leading executives and more from a range of backgrounds. This intersection of ideas, beliefs, and skills is what makes us unique enough to lead the world's largest network of digitally connected energy storage systems.

What We Are Looking For :

We are looking for an ambitious Product Marketer to drive the expansion of the Product Marketing function within Stem's Software Division. This individual will collaborate closely with the various cross-functional leads to support the development and marketing of new and existing products and services across Stem's Software Division.

In this role, you will be the advocate of the customer before, during, and after product launches. You will help communicate the unique value and capabilities of Stem's product offerings in a way that resonates with our customers, by demonstrating a deep understanding of various user and buyer personas. You will, through tight partnership with Stem's product and solutions management teams, obtain customer insights, map competitive intelligence, inform the product roadmap, and own the strategic positioning / messaging for our products. In addition, you will train and enable the sales team by creating effective presentation assets and designing the scripts and playbooks for sales as we launch new initiatives. You will work in coordination with corporate marketing to deliver compelling collateral that highlights Stem's key product values / differentiators and drive campaigns that enable product adoption.

Responsibilities :

• Inform and influence product leadership on decisions related to product roadmap.
• Conduct periodic customer research interviews to identify pain points / goals and establish effective feedback loops to inform content creation and product direction.
• Develop detailed customer personas and segmentation strategies to ensure product messaging and positioning resonate with targeted customer groups.
• Enable sales through creation of compelling presentations, solution maps, battle cards, talking points, and other supporting materials.
• Support effective go-to-market strategy and product launches working closely with product, sales, and corporate marketing.
• Hone product strategic messaging and positioning, partner with corporate marketing to develop compelling fact-based content / collateral that amplify key product values and differentiators.
• Promote product adoption with effective customer success informed programs and marketing initiatives.
• Conduct win / loss analyses and collaborate with the customer success and support teams to identify patterns to continuously improve product.
• Participate and represent Stem in key industry conferences, trade shows, and events and coordinate with corporate marketing to co-design broader marketing campaigns.

Basic Qualifications :

Preferred Qualifications :

Job Location :

Broomfield, CO Office or Remote

Salary Range :

77,440.00 - $116,160.00

Stem, Inc. is an equal opportunity employer committed to diversity in the workplace and does not discriminate against any employee or applicant for employment because of race, color, sex, pregnancy, religion, national origin, ethnicity, citizenship, sexual orientation, gender identity, age, marital status, disability, genetic information, military status, protected veteran status or any other factor protected by applicable federal, state or local laws.

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Salary : $77,440 - $116,160