What are the responsibilities and job description for the Senior Growth Manager, Paid Acquisition position at Stepful?
About The Role
About Stepful
Stepful partners with healthcare institutions to build talent pipelines and career pathways. We are reimagining allied healthcare training with a digital-first environment for student cohorts that prepare job-ready graduates five times faster, at a fraction of the cost. Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions. Stepful is backed by Y Combinator, Reach Capital and AlleyCorp and recently closed a round led by Oak HC/FT.
The Role
As our Senior Growth Manager, you’ll own the strategy and execution of data-driven paid acquisition campaigns and conversion rate optimization initiatives. Your mission will be to scale and refine paid growth channels while maximizing ROI through rigorous experimentation and testing. From improving landing page performance to optimizing the funnel for higher sign-up rates, you'll collaborate closely with cross-functional teams to drive measurable impact. Your work will directly contribute to creating seamless, high-performing experiences that empower students to succeed from discovery to sign-up—and beyond.
What You’ll Do
Step 1: Intro Call with Head of Growth
Step 2: Take-home assignment
Step 3: Virtual panel interview
Step 4: Onsite interview at office in SoHo, NYC
Compensation
$120-$160k / 0.04-0.05% equity
Compensation for this role will fall within the pay range listed and will be determined based on job-related factors including, but not limited to, skills, experience, qualifications as well as interview evaluation. Ranges are market-dependent and may be modified in the future.
At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About Stepful
Stepful partners with healthcare institutions to build talent pipelines and career pathways. We are reimagining allied healthcare training with a digital-first environment for student cohorts that prepare job-ready graduates five times faster, at a fraction of the cost. Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions. Stepful is backed by Y Combinator, Reach Capital and AlleyCorp and recently closed a round led by Oak HC/FT.
The Role
As our Senior Growth Manager, you’ll own the strategy and execution of data-driven paid acquisition campaigns and conversion rate optimization initiatives. Your mission will be to scale and refine paid growth channels while maximizing ROI through rigorous experimentation and testing. From improving landing page performance to optimizing the funnel for higher sign-up rates, you'll collaborate closely with cross-functional teams to drive measurable impact. Your work will directly contribute to creating seamless, high-performing experiences that empower students to succeed from discovery to sign-up—and beyond.
What You’ll Do
- Drive Paid Acquisition growth and efficiency through creative testing and effective budget management.
- Run experiments across the sign-up funnel to increase web page visitors to lead & lead to signup conversion rates.
- Work closely with other paid channel managers to ensure overall success and growth of campaigns.
- Analyze downstream metrics and report findings to broader team to increase ROI
- You have 4 years of consumer facing paid acquisition experience
- A BA/BS degree in marketing/business or another relevant discipline
- A track record of driving growth through paid acquisition and conversion rate optimization
- You are highly analytical with strong communication skills to relay those insights
- Ability to build relationships and influence decisions at various levels across all different team members
- Bias to action with the ability to consider trade-offs and make decisions amongst competing priorities
- You aren’t afraid to roll up your sleeves and be hands on to get the job done
- You have previous startup experience especially at B2B2C or B2C EdTech/Healthcare.
- Experience working with Marketing Attribution and integrating/building tools to centralize data tracking.
Step 1: Intro Call with Head of Growth
Step 2: Take-home assignment
Step 3: Virtual panel interview
Step 4: Onsite interview at office in SoHo, NYC
Compensation
$120-$160k / 0.04-0.05% equity
Compensation for this role will fall within the pay range listed and will be determined based on job-related factors including, but not limited to, skills, experience, qualifications as well as interview evaluation. Ranges are market-dependent and may be modified in the future.
At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Salary : $120,000 - $160,000
