Director of Marketing and Corporate Communications

The Director of Marketing and Corporate Communication is an individual contributor role responsible for creating and executing a comprehensive strategy to elevate the company’s brand identity, enhance corporate reputation, market services, and drive consistent and effective communication for the Sterling family subsidiaries. This position will oversee brand management, public relations, internal communications, marketing and external messaging for our airlines and part 141 flight training schools, emphasizing our commitment to provide the highest level of safety, customer service and professionalism as we set a new standard in aviation.

KEY RESPONSIBLITIES:

Brand Strategy

Develop and implement a cohesive brand strategy that aligns with the company’s guiding principles. 

Oversee brand guidelines and communications and ensure consistency across all platforms.

Lead brand campaigns to increase awareness and engagement.

Ensure branding efforts are aligned across multiple locations and markets.

Oversee content creation for marketing materials, websites, RFP responses, and other key documents, ensuring alignment with Sterling’s brand voice and messaging.

Corporate Communications

Design and execute comprehensive internal and external communication plans.

Act as a spokesperson for the company and manage media relations, including crisis communication and reputation management

Create relevant and accurate messaging for press releases and internal leadership communication.

Collaborate with local teams to identify and tailor to regional communication needs and messaging that drives growth.

Manage requests for community support, sponsorships, and donations, aligning Sterling’s philanthropic activities with brand values and community needs.

Internal Communications

Ensure employees are informed and aligned with corporate guiding principles through internal communications.

Partner with HR to enhance company culture through messaging and programs.

Marketing Strategy

Drive strategic marketing initiatives across digital, print, and social platforms to increase brand awareness, customer engagement, and service adoption.

Develop and execute a comprehensive charter sales strategy to grow Sterling Airways' charter business, working to secure new clients and expand partnerships.

Plan, execute, and manage digital ad campaigns across platforms (e.g., Google Ads, Facebook Ads, LinkedIn) to promote Sterling’s programs, flight services, and special offers.

Recruit and retain students through lead generation and ongoing marketing communications, ensuring a consistent training experience.

QUALIFICATIONS:

 Bachelor’s degree in marketing, Communications, Public Relations, or related field.

 8 years of experience in branding, corporate communications, or public relations.

Exceptional written and verbal communication skills with a high level of attention to detail.

Track record of successfully managing brand strategies and corporate communication initiatives. 

Proven experience in managing paid ad campaigns and tracking digital metrics.

Knowledge of digital marketing and media relations.

Willingness to travel frequently and attend community/industry events to promote the flight school and airline.

Ability to multi-task various projects and complete them in a timely manner.

Experience working in multilocation businesses or with remote teams is a plus.

Ability to thrive in dynamic environment with strong project management skills.

Working knowledge of Microsoft, Teams, Word, SharePoint, Adobe Creative Suite, and Excel with the ability

to adapt to new technology.

Manage a variety of unique issues and other duties that occur daily.

Salary commensurate with experience.