Communications Specialist

This is a temporary position at the District level. The position will run through June 30, 2025. Tentatively, the position will be renewed for the 2025-26 school year.

The Communications Specialist works in collaboration with the Board of Education, District Administrator, Directors, Building Principals, the District’s Athletics Social Media staff member, and Teachers. This position develops, communicates, and implements an annual, comprehensive district communication plan. The Communications Specialist actively seeks and applies ways to promote the district’s mission, vision, and goals. This position acts as a liaison between the District and students, parents, and community.

• Schedules and implements communication products in the District’s Communications Scheduler in partnership with the District’s Athletics Social Media staff member.
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  Develops an overall district communication plan in collaboration with the Communications Committee to reach all stakeholders.
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  Implements and evaluates the effectiveness of various communication tactics.
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  Anticipates communication issues and is proactive in effectively addressing these issues.
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  Provides a report to the school board with a "Communication Update" as scheduled on the Board Business Calendar.
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  Works with the staff and the administrative team to identify and recommend plans for special communications as necessary.
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  Is responsible for the roll out and monitors the use of the District’s logos and mascot.
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  Develops a consistent and positive school district presence in the community.
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  Writes articles and press releases for newspapers/TV/radio.
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  Uses a multi-media approach to disseminating information.
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  Monitors news media and creates relationships with reporters and other media representatives.
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  Maintains and oversees news and special announcements on the District website.
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  Maintains and oversees the District’s social media presence, including but not limited to Facebook, Instagram, YouTube, and blogs.
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  Keeps skills updated through professional development.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requires the ability to read and interpret a variety of documents as well as a variety of instructions furnished in written, oral, or graphic form. Ability to solve a variety of practical problems with multiple variables where only limited standardization exists. Ability to write routine reports and correspondence and communicate effectively both orally and in writing. Requires excellent organizational skills and the ability to prioritize. Requires numerical aptitude with the ability to determine calculations for spreadsheets; compute rate, ratio, proportions and percent; to draw conclusions; to interpret graphs.

Work is performed in a school environment. This position requires some unscheduled evening work to complete assigned duties, such as photos at district events. While performing the duties of this job, the employee is regularly required to sit for prolonged periods and talk or hear. The position requires frequent standing and walking; occasional balancing, stopping, kneeling, and light lifting of department materials and equipment; bending and reaching with hands and arms to operate a computer/printer and other office equipment. Specific vision abilities required by this job include close vision and depth perception.