What are the responsibilities and job description for the Social Media Marketing Intern position at STIHL USA?
About STIHL INC:
As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.
Internship Summary:
STIHL Inc. has a full time opening for a Social Media Intern in our Marketing Department.
- To support the STIHL USA social media marketing, content management, social care, global communications, analytics/reporting, and influencer programs.
- Assist in the planning, development and deployment of editorial calendars for multiple brand offline, and social media platforms
- Work with STIHL Legal team on all content approvals.
- Review Global content calendar and coordinate with social media team, agency and legal to select content appropriate for use in the U.S.
- Review social post copy to ensure it is on-brand, legally approved and within brand guidelines and standards.
- Assist social media, content, and influencer teams on planning and coordinating content shoots.
- Assist social media & social care teams with social care items to ensure user questions/comments are handled in 24hrs or less.
- Experience posting to & monitoring social media platforms, to include: Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, TikTok
Internship Goals:
- Understanding of content editorial creation, collaboration and implementation across social media channels.
- Plan and finalize seven social marketing campaign calendars throughout the year (Winter, Spring Battery, Spring Retail & Mother's Day, Father's Day & Safety Month, Summer, Fall, Holiday)
- Review and complete reviews of 12 monthly global content calendars. Implement appropriate content for social use each month.
- Have at least 10 examples of handling social care items from start to finish, with social media team and agency.
- Work with content specialist and social team to plan and complete at least two social media content shoots.
Internship Requirements:
Academic Year: Junior or Senior
Area of Study: Marketing, Digital Marketing, Communications
Preferred GPA: 3.0
Software Knowledge: Microsoft 365 (Word, Excel, PowerPoint, Outlook)
Internship Information:
Work Hours: 8:30am-5pm
Department: Marketing
Compensation: $20/hour
Salary : $20