Marketing Manager

Job Description

New York, NY

Experienced Marketing Manager Wanted!

We are seeking a dynamic and results-driven Marketing Manager with over 7 years of experience in the A/E/C industry to drive our brand and impact within the organization. (Commercial real estate background bonus!) This role is ideal for a professional who thrives on taking ownership, building strategic initiatives from the ground up, and driving tangible business outcomes. 

The ideal candidate will possess the ability to listen / adapt and be creative with a proven track record of not just developing but owning and executing marketing strategies that deliver results. As a marketer, you will lead efforts to elevate our brand visibility, attract new clients, and contribute directly to our business growth. This position requires a visionary leader who combines creativity with strong analytical skills, and who is passionate about making a significant impact on our organization.

 Key Responsibilities

Strategic Planning: Take full ownership of the marketing strategy, from ideation to execution, ensuring alignment with business goals. 

Brand Management: Lead the development of brand strategies to enhance visibility and reputation in the CM/GC sector. 

Campaign Management: Build and drive comprehensive marketing campaigns that resonate with target audiences and generate measurable results. 

Client Development: Create targeted marketing strategies to attract and engage potential clients, including proposal development, lead generation, and client relationship management. 

Proposal Development in support of Business Development and Account Management

• Provide initial planning support through delivery for all aspects related to the proposal process including workflow coordination, resource requirements (e.g., subject matter expert, external consultants, and related internal contributors), and technical content.
• Serve in a quality control capacity during the preparation and review of proposal materials and client presentation materials with specific emphasis on brand alignment, relevance, accuracy, and timely delivery.
• Provide initial planning support through delivery for all aspects related to client presentation support services including the preparation of PowerPoint slides, presentation boards, and print collateral materials.

Content Creation: Manage the development of high-quality content, including case studies, project profiles, blog posts, and social media updates that highlight our expertise and successes. 

Client Strategy: Develop and deliver client specific follow-up information that addresses the needs, questions and concerns of the client in support of building trust.

Collaboration: Collaborate cross-functionally to support business development initiatives and drive growth with tangible engagement with C-Suite executives. Work closely with STOBG Corporate Marketing Team on various external communications initiatives.

Performance Tracking: Foster a culture of continuous improvement by analyzing performance metrics and adjusting strategies to optimize results. 

Messaging: Develop the internal value proposition message by collaborating with innovation, tech ops and data & analytic groups. Provide strategies to increase awareness and adoption of the platform and business goals.

Qualifications

Experience: Minimum of 7 years of marketing experience in the commercial real estate industry, ideally with a focus on A/E/C, demonstrating success in strategic marketing and campaign management. 

Education: Bachelor's degree in marketing, Business Administration, Communications, or a related field. An advanced degree or professional certifications (e.g., PMP, CIM) are advantageous. 

Skills

• Knowledge of the Commercial Real Estate industry practices, trends, and competitive landscape would be preferred.
• Proven ability to take ownership and drive projects from concept to completion.
• Strong communication, writing, and presentation skills.
• Proven experience planning and/or executing client events.
• Proficiency in digital marketing tools and platforms (e.g., SEO, SEM, social media).
• High proficiency in Adobe Creative Suite (lnDesign, Illustrator, Photoshop, Lightroom), web-based tools, and Microsoft Office (Outlook, Word, Excel, PowerPoint). Ability to create and manage graphic design assets.
• Strong design capabilities and the ability to apply design concepts consistent with STOBG's brand identity.
• Experience with CRM and marketing automation systems such as Salesforce, Cosential and OpenAsset.
• Demonstrated success in creating and executing marketing strategies that deliver results.
• Exceptional analytical, creative, and communication skills.
• Strong leadership and team-building skills, with a builder's mindset.
• Experience developing and executing successful marketing campaigns and collateral including creating concepts, designing and managing production.
• Analytical thinker with a creative approach to problem-solving.
• Ability to thrive in a fast-paced, results-oriented environment.
• Strong organizational and project management skills.
• Client-focused and collaborative mindset.

About Us

We are a dynamic organization with great customers and a culture where people are valued and empowered to deliver amazing results. We are also growing and looking to hire talented and passionate individuals to join our team!

Salary Range: $80K - $125K

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [Medical Insurance] [Dental Insurance] [Vision Insurance] [Health Savings Account] [Healthcare Flexible Spending Account] [Dependent Care Flexible Spending Account] [401(k) retirement plan with employer match] [Life & AD&D Insurance] [Long-term Disability Insurance] [Short-term Disability Insurance] [Critical Illness Insurance] [Accident Insurance] [Hospital Indemnity Insurance] [Home & Auto Insurance] [Family Support] [Pre-tax Paid Parking/Public Transportation] [Paid time off: 2 Weeks for Non-Exempt and Three Weeks for Exempt] [Time Away Benefits] [8 Paid Holidays] [Group Legal] [Employee Stock Purchase Plan] [Identity Theft Protection] [Group Legal] [Pet Insurance] [Employee Assistance Program]  

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.  

EEO Statement: 

The STO Building Group family of companies—Structure Tone, Structure Tone Southwest, Pavarini Construction Co., Pavarini McGovern, LF Driscoll, Govan Brown, Ajax Building Company, BCCI Construction, Layton Construction, Abbott Construction, and RC Andersen—includes over 4,000 employees located in offices throughout the US, Canada, UK, and Ireland. We provide a complete range of construction services, from site selection analysis, design constructability review and aesthetic enhancements to interior fit-outs, new building construction, and building infrastructure upgrades and modernization. Learn more about how we partner with our clients to imagine, execute, and realize their vision at stobuildinggroup.com.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.