What are the responsibilities and job description for the Social Media Coordinator Job at StockX group in Detroit position at StockX group?

Why you'll love this role

We're seeking a forward-thinking Social Coordinator with a deep understanding of streetwear and sneaker culture to join our dynamic Brand Marketing team at StockX. This role requires a keen eye for cultural trends and a deep understanding of social platforms like TikTok, Instagram, and YouTube. As a key player in our team, you'll be responsible for ideating, creating, and executing engaging social content that aligns with our brand vision and resonates with our target audience. With a deep understanding of youth culture, including sports, fashion, and music, you'll play a vital role in shaping our brand's online identity and driving engagement across platforms.

What You Will Do :

Develop and execute engaging social media content (videos, reels, photos) across Instagram, TikTok, YouTube, and other StockX platforms.
Collaborate with our Social and Creative teams to develop and execute a cohesive strategy that aligns with StockX’s brand's vision, creating engaging content that adheres to our brand voice, tone, and social guidelines.
Stay up-to-date on the latest releases in sneakers, broader youth culture, and the specific nuances of current culture.
Understand the nuances of each platform, tailoring content to maximize engagement on relevant channels.
Proficient in capturing and editing high-quality video and photo content autonomously using iPhone.
Stay on top of the latest TikTok trends, sounds, and content formats to create engaging videos.
Monitor and engage with followers, responding to comments authentically and fostering a positive community by initiating conversations and interacting with other brands.
Collaborate on the execution of social media campaigns, promotions, and influencer partnerships, ensuring alignment with broader marketing objectives and deadlines.
Collaborate in the development of creative briefs for influencers and content creators to develop engaging social media campaigns that align with StockX's brand voice and POV.
Make requests for social assets and manage the social media calendar in Asana.
Capture compelling visual content at key events and activations to showcase StockX's brand, partnerships, and culture.

About you :

Bachelor's degree preferred.

1-3 years of experience in social media marketing or a related field.

Strong understanding of social media platforms, particularly TikTok, Instagram, and YouTube.

Proficient in posting, reposting, and engaging with content across TikTok, Instagram, and Twitter; comfortable navigating platform-specific features and trends to maximize reach and engagement.

Organized with strong attention to detail, responsible for maintaining a consistent posting schedule.

Passion for streetwear, sneaker culture, and pop culture.

Proven ability to create engaging content that resonates with a Gen Z and Millennial audience.

Experience in using social media analytics tools to measure campaign performance.

Excellent communication, interpersonal, and time management skills.

Ability to work independently and as part of a team.

A creative and innovative mindset.

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