Position Summary
This is an exciting opportunity to lead the communications and marketing strategy for a nonprofit association in the medical sector. If youre a strategic thinker with a passion for storytelling public engagement and member communications we encourage you to apply. A cover letter is required for consideration.
The Vice President Communications and Marketing is a key leadership role responsible for executing strategic communications and marketing initiatives to enhance the brand engage members and strengthen the organizations reputation. This role oversees media relations public relations crisis communications and policy communications and serves as EditorinChief of the organizations flagship magazine. The VP also leads content strategy for blogs social media and other memberfocused communications ensuring alignment with the organizations mission.
The position requires people management and leadership experience with the ability to lead and develop a small team of communications editorial and marketing professionals through direct and indirect people management. The VP will collaborate closely with a longtenured senior leadership team ensuring consistency in messaging and alignment with strategic priorities and will serve as a consultant to the Executive Director and Board leadership.
A successful candidate will bring a strong background in communications marketing branding and digital content strategy. Expertise in public relations is a plus.
Key Responsibilities
Strategic Communications & Media Relations
- Develop and implement a comprehensive communications strategy to continuously elevate the organizations profile through storytelling and complex / sensitive medical positions.
- Ensure clear and compelling policy communications to inform and engage members the public and key stakeholders.
- Guide Board of Trustees Board of Governors Officers Committee Members and Senior staff on key external communications. When necessary lead crisis communications planning and response efforts to protect the organizations reputation.
- Oversee media relations including press releases media inquiries and proactive outreach to journalists and industry publications. Regularly draft statements for letters to the editor interviews presentations and quotes.
Marketing & Branding
Develop and execute marketing strategies to promote health care leaders organization initiatives conferences leadership publications educational programs and members.Oversee brand management efforts to ensure consistency and alignment with the organizations mission goals and style guide.Utilize datadriven insights to optimize campaigns and enhance audience engagement.Editorial Leadership & Content Strategy
Serve as EditorinChief of their magazine overseeing content strategy editorial direction and production.Synthesize and communicate cutting edge clinical science presented at the Annual Scientific Meeting and published by their three journals.Supervise and curate content for blogs newsletters and other memberfocused digital and print communications.Lead the development of engaging and informative content across multiple platforms ensuring consistency in messaging and voice.Digital & Social Media Management
Oversee the social media strategy ensuring impactful engagement with members and industry stakeholders.Manage website content and ensure optimization for search engines (SEO) to enhance visibility and member engagement.Leverage analytics to track content performance and inform future digital strategies.Leadership & Collaboration
Lead and manage a team of communications and marketing professionals providing mentorship professional development and performance management.Work in close collaboration with a longtenured senior leadership team ensuring strategic alignment across the organization.Foster a culture of teamwork innovation and accountability within the communications and marketing team.Act as a liaison to key CommitteesQualifications & Experience
Bachelors degree in Communications Journalism Marketing Medical Public Policy or a related field (Masters preferred).12 years of progressive leadership experience in communications PR or marketing preferably within a membership association healthcare or nonprofit environment.Proven people management experience with the ability to lead and develop a highperforming team.Track record of measurable results is required.Excellent leadership project management and team collaboration skills.Approximately 20 days of travel including weekends required to attend Annual Conference Board meetings and other educational events.Skills & Knowledge
InDesign / InCopy; Adobe Premiere Video; WordPress; Issuu; Active Campaign; Canva; Hootsuite; Microsoft Suite experience strongly preferredSkilled at working with different viewpoints to build consensus.Ability to handle multiple tasks and meet critical deadlines.Able to create communicate and execute a compelling vision based on data.Must be adept at writing reviewing and distilling complex medical and legislative policies and translating for health care professionals and lay audiences.Ability to develop and maintain positive working relationships with coworkers members and Board; tact diplomacy and good judgment are necessary.Work Environment Salary and Benefits :
Full time Hybrid work schedule (3 days at office in North Bethesda MD 2 days remote work).The anticipated salary range for this position is $195000 $225000 annually. Salary is based on a range of factors that include relevant experience knowledge skills other jobrelated qualifications and geography.Competitive salary benefits package including health dental vision disability and life insurance and retirement plan.Key Skills
Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation
Employment Type : Full Time
Vacancy : 1
Yearly Salary Salary : $ 195000 - 225000
Salary : $195,000 - $225,000
