What are the responsibilities and job description for the Marketing Manager - North American Field position at Stonebranch?
Job Description
Job Description
Salary :
Stonebranchbuilds IT orchestration and automation solutions that transform business IT environments from simple IT task automation into sophisticated, real-time business service orchestration. No matter the degree of automation, the Stonebranch platform is simple, modern, and secure. Using Stonebranchs Universal Automation Center (UAC), enterprises can seamlessly orchestrate workloads and data across hybrid IT environments. Headquartered in Atlanta, Georgia, with points of contact and support throughout the Americas, Europe, and Asia, Stonebranch serves some of the worlds largest financial, manufacturing, healthcare, travel, transportation, energy, and technology institutions.
Your Part in this Growth Story :
Do you possess a "never stop learning" attitude and a deep interest in growing as a professional marketer? If so, this is where you belong. Join a team of top marketing professionals that are focused on growth in an industry that puts you smack dab in the middle of where tech meets automation.
In this role, you will work in an environment that values collaboration, innovation, and diverse perspectives.The right individual will be dedicated to making a splash via any number of marketing channels, inclusive of events, virtual events, the corporate website, email, and more.
This is a role that requires someone who's a top-notch marketer. You'll use your creativity and understanding of our technical audience to develop and create unforgettable customer experiences. The perfect candidate has a passion for helping others, is eager to take on a variety of projects, and enjoys working in a dynamic environment.
This is a hybrid position 3 days / week onsite and 2 days / week remote and is based in our Alpharetta, GA HQ location. This position will report to the Global Vice President of Field Marketing and Events.
Your Impact on The Organization :
The right candidate will be interested in supporting a broad range of activities. You will be a meticulous project manager who can help drive the entire business toward success. Job responsibilities include :
- Field Marketing Strategy : Develop and execute comprehensive field marketing strategies and campaigns to support the growth of our B2B SaaS offerings.
- Sales Alignment : Partner with the sales team to ensure marketing initiatives directly support pipeline and revenue goals, providing actionable insights and tools to enhance their success.
- Regional Campaigns : Customize and implement regional marketing programs to align with local market needs and sales goals.
- Account-Based Marketing (ABM) : Design and execute ABM campaigns targeting key accounts, leveraging personalized content and tactics to drive engagement.
- Budget Management : Manage field marketing budgets effectively to ensure high ROI on campaigns and initiatives.
- Performance Analytics : Track, measure, and analyze campaign performance using metrics such as lead generation, pipeline influence, and conversion rates, providing actionable recommendations for improvement.
- Partnerships : Build and maintain relationships with external partners, vendors, and industry influencers to amplify marketing efforts.
- Content Collaboration : Work closely with the content and product marketing teams to develop localized assets, including case studies, whitepapers, presentations, and email campaigns.
- Event Management : Plan and manage in-person and virtual events, including trade shows, webinars, workshops, and conferences, to engage target audiences and generate qualified leads.
What You Will Bring to the Team :
Why You'll Love Stonebranch :
We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
