Marketing Director for Retirement Community

Director of Marketing

Stonegates Retirement Community is seeking a dynamic individual to join our team in a crucial role. The successful candidate will not only have excellent database management skills but will also possess a delightful personality. Must have the ability to develop and maintain a robust social media presence.

This position plays a pivotal role in the sales process, working closely with the Sales Department to manage inquires, conduct tours, provide exceptional customer service.

Required Qualifications

· Bachelor’s degree

· Preferred experience in a marketing, ideally in retirement living

Major Duties and Responsibilities

Develop and execute marketing strategies that attract potential residents.

Develop and maintain a robust social media presence

Plan and orchestrate events that leave a lasting impression—whether it’s an open house or a themed party that gets everyone talking.

Analyze marketing metrics to see what’s working and what’s not.

Work closely with the Executive Director and the sales team in development and implementation of the quarterly marketing plan

·Work hand-in-hand with our sales team to ensure our messaging aligns with the outstanding service we deliver.

·Assist with sales, including conducting tours as needed, maintaining model rooms for tour readiness, and ensuring the overall appearance of the building is impeccable

Design and create marketing brochures and other marketing products

Generate awareness, interest and excitement on social media

Maintain corporate website

Maintain in house resident website and newsletter

Maintain a working knowledge of all organization software programs

Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend days.

·Create and implement a strong community outreach program

Complete quarterly media planning with current vendor on a timely basis.

Communicate any special needs of the incoming resident to the appropriate personnel

· Keep informed of all industry trends, developments, and concepts

· Interact professionally and effectively with all levels of the organization, residents, family members, etc.

· Manage the comparative study annually. Keeping track of all the fees from our local competitors.

· Continually engage current residents to ensure satisfaction

· Host community events for current residents, professionals and leads

· Update Resident Handbook and New Resident Booklet

· Maintain Database and mailing list of clients, residents, etc

· Work on special projects as required.

· Maintain and update the resident address board

· Signage – Coordinate with director all outside and inside signage.

· Build and maintain relationships with local community

· Maintain confidentiality of all pertinent information.

. Experience working with Apple Mac

Job Types: Full-time, Part-time

Expected hours: No more than 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Social media marketing: 2 years (Required)
• Marketing: 2 years (Required)
• Facebook Advertising: 1 year (Preferred)
• Print advertising: 1 year (Preferred)
• Sales: 1 year (Preferred)
• Retirement home: 1 year (Preferred)

Ability to Commute:

• Wilmington, DE 19807 (Required)

Work Location: In person