What are the responsibilities and job description for the Senior Brand Manager position at Stonewall Kitchen LLC?
Description
Reporting to the Chief Marketing Officer, the Senior Brand Manager – Food Brands will play a key role in shaping the future of brand building at Stonewall Kitchen. This role will be responsible for driving growth for our Food Brands portfolio including Stonewall Kitchen, Vermont Coffee Company, Montebello, and Tillen Farms, by building and executing plans to meet annual brand, share, and financial objectives, including both revenue and profit targets. The Senior Brand Manager – Food Brands has a deep understanding of consumer insights, strong analytical skills, financial acumen, and a proven track record of managing high-impact marketing campaigns. The Senior Brand Manager will manage a team of brand professionals.
Why you'll love working with us:
- Remote work flexibility
- Competitive salary
- A generous employee discount
- Great work environment with an awesome team!
JOB SUMMARY
- Brand Strategy & Positioning: Develop a compelling and achievable vision for Stonewall Kitchen’s portfolio of food brands inclusive of macro trends, category and competitive landscape, and consumer insights. Articulate clear brand positionings and insight-driven marketing strategies and objectives to achieve in-year and long term sustainable growth.
- P&L Management: Responsible for top and bottom line delivery in partnership with cross functional teams (Sales, Finance, Supply Chain, PD, Category Management, Innovation, etc.) through growth strategies and plans and cost reduction opportunities.
- Business Analysis/Planning: Lead brand business analytics including monthly consumption analysis, shipment performance vs objectives, consumer panel data, marketing performance and financial information. Deep dive into category and competitive dynamics and recommend course corrections, risks and opportunities to deliver annual financial objectives.
- Marketing Activation: Develop marketing objectives, strategies and integrated plans to drive awareness, trial and engagement. Work with internal and external creative teams and agency partners to create and execute big ideas, creative campaigns, and customer activation, including retail media plans. Partner with Integrated Marketing Manager and Ecommerce team to execute and measure holistic plans along the consumer journey and measure effectiveness through appropriate KPIs like ROI, brand awareness, engagement, etc.
- Product Portfolio Optimization: Continuously manage life cycle of products, ensuring portfolio remains relevant. Identify opportunities for line extensions and new product categories while maintaining brand authenticity as well as sku rationalization recommendations.
- People Leadership: Manage, mentor and support a team, fostering their professional growth. Support enhanced marketing and brand building capabilities across the full marketing and creative team and broader organization.
Stonewall Kitchen is an EEO employer.
Requirements
- Minimum BS in Business / Marketing, MBA preferred
- Minimum 7 years’ experience in brand management, CPG Food and Beverage preferred
- Experience in a traditional brand management structure, emerging brand experience preferred
- Proven ability to manage budgets, analyze data and translate insights into actionable plans
- Minimum 2 years’ experience people management experience
- Proficient in IRI / Nielsen data analysis
- Ability to manage multiple priorities in a fast-moving environment
- Experience leading cross functional teams and managing external agencies
- Excellent communication, leadership and project management skills
Stonewall Kitchen participates in E-Verify, the federal program for electronic verification of employment eligibility.
