What are the responsibilities and job description for the SEO Strategist position at Stoney Creek Hotels?
ACCOUNTABILITY
As SEO Strategist for Embergrove, you will be responsible for developing and executing strategies to improve organic search performance, increase web traffic, and enhance the company's online visibility. This role requires expertise in keyword research, content optimization, technical SEO, and link-building to drive high-ranking placements in search results. You will conduct SEO audits, monitor performance metrics, and analyze competitor strategies to identify opportunities for growth. Collaborating with cross-functional teams, including marketing, sales, and operations. You will ensure SEO initiatives align with business objectives and contribute to long-term success.
In this role, you will optimize on-page elements such as meta tags and headings, implement internal and external link-building strategies, and address technical SEO issues to improve crawlability and domain authority. You will also track organic performance, analyze keyword rankings and core web vitals, and make data-driven recommendations to enhance search visibility. Staying ahead of algorithm changes and industry trends, you will continuously refine SEO tactics to maximize results. The ideal candidate is detail-oriented, proactive, and a strong communicator with the ability to collaborate effectively across teams to drive measurable improvements in organic search performance.
REPORTS TO AND IS SERVED BY: Director of Marketing
About Embergrove
Embergrove Hospitality Group is a dynamic hotel management company built on the vision of founder Jim Thompson, who sought to capture the essence of an adventurous lifestyle through bespoke guest rooms and amenities. With a diverse portfolio across the Midwest, Embergrove encompasses a vibrant collection of hotels, conference centers, and in-house food and beverage facilities. Guided by a seasoned leadership team, Embergrove is committed to innovation and dedicated support, fostering strong relationships with partners and personnel. Our hospitality is focused on creating exceptional experiences that resonate with our guests and ensure a memorable and meaningful stay.
What To Expect
Develop and implement comprehensive SEO strategies for both on-page and off-page optimization to improve search engine rankings, drive organic traffic, and enhance overall website performance.
Conduct in-depth keyword research and competitive analysis to identify high-impact opportunities for content development, website optimization, and strategic targeting.
Perform regular technical SEO audits, diagnosing and resolving issues related to site structure, crawlability, indexing, page speed, and mobile optimization to improve search visibility and user experience.
Optimize website content, landing pages, and blog posts by refining metadata, headers, internal linking, and content structure to align with SEO best practices and search intent.
Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs, translating data into actionable insights.
Keep up with search engine algorithm updates, industry trends, and emerging best practices, ensuring strategies remain effective and aligned with evolving SEO standards.
Collaborate with developers and UX teams to implement structured data, improve site architecture, and address technical SEO challenges.
Plan and execute link-building initiatives, securing high-quality backlinks to strengthen domain authority and improve search rankings.
Provide strategic recommendations to enhance user experience (UX) and conversion rates, ensuring SEO efforts contribute to broader business goals.
PROUD OWNER
Own the company’s organic search performance, driving growth in website traffic, visibility, and search rankings.
Develop and execute comprehensive SEO strategies that align with business objectives and enhance the online presence.
Optimize on-page, off-page, and technical SEO elements to improve search engine rankings and user experience.
Shape the digital footprint by increasing high-quality traffic, user engagement, and conversions.
Contribute directly to the overall success of the organization through measurable SEO-driven results.
HELD ACCOUNTABLE TO
Achieving targeted increases in organic traffic, Ensuring ongoing optimization of website content, Monitoring and analyzing SEO performance metrics, Developing and executing content strategies to enhance site authority
Soft Skills Characteristics
Analytical, Strategic, Detail-Oriented, Results-Driven, Creative, Collaborative.
Core Competencies
Action-Oriented, Creativity, Decision Quality, Interpersonal Savvy, Problem Solving, Technical Learning, Drive for Results, Customer Focus, Priority Setting, Business Acumen.
Mindset
Entrepreneurial and infinite mindset, which prioritizes both personal and professional growth.
Hard Skills Education And Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience as an SEO Strategist, SEO Specialist, or in a similar role at the corporate level, with a demonstrated track record of executing successful SEO strategies that drive measurable organic growth.
Deep understanding of SEO principles, including search engine algorithms, ranking factors, and industry best practices across on-page, off-page, and technical SEO.
Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms to conduct audits, track performance, and drive insights.
Technical SEO expertise, including experience with site speed optimization, mobile-first indexing, structured data implementation, and resolving crawlability and indexing issues.
Experience collaborating with cross-functional teams, including developers, content creators, and marketing teams, to implement SEO best practices across digital assets.
Strong analytical and problem-solving skills, with the ability to interpret data, generate insights, and adapt SEO strategies accordingly.
Experience in the hospitality industry is preferred but not required.
Working knowledge of HTML, CSS, and JavaScript is a plus, particularly for troubleshooting technical SEO issues.
Familiarity with additional digital marketing channels, such as PPC, social media, and content marketing, to support a holistic digital strategy.
PHYSICAL DEMANDS: Prolonged sitting and computer use
TRAVEL: N/A
POSITION: Full-Time, Remote
Benefits Of Working At Stoney Creek Hotels
As SEO Strategist for Embergrove, you will be responsible for developing and executing strategies to improve organic search performance, increase web traffic, and enhance the company's online visibility. This role requires expertise in keyword research, content optimization, technical SEO, and link-building to drive high-ranking placements in search results. You will conduct SEO audits, monitor performance metrics, and analyze competitor strategies to identify opportunities for growth. Collaborating with cross-functional teams, including marketing, sales, and operations. You will ensure SEO initiatives align with business objectives and contribute to long-term success.
In this role, you will optimize on-page elements such as meta tags and headings, implement internal and external link-building strategies, and address technical SEO issues to improve crawlability and domain authority. You will also track organic performance, analyze keyword rankings and core web vitals, and make data-driven recommendations to enhance search visibility. Staying ahead of algorithm changes and industry trends, you will continuously refine SEO tactics to maximize results. The ideal candidate is detail-oriented, proactive, and a strong communicator with the ability to collaborate effectively across teams to drive measurable improvements in organic search performance.
REPORTS TO AND IS SERVED BY: Director of Marketing
About Embergrove
Embergrove Hospitality Group is a dynamic hotel management company built on the vision of founder Jim Thompson, who sought to capture the essence of an adventurous lifestyle through bespoke guest rooms and amenities. With a diverse portfolio across the Midwest, Embergrove encompasses a vibrant collection of hotels, conference centers, and in-house food and beverage facilities. Guided by a seasoned leadership team, Embergrove is committed to innovation and dedicated support, fostering strong relationships with partners and personnel. Our hospitality is focused on creating exceptional experiences that resonate with our guests and ensure a memorable and meaningful stay.
What To Expect
Develop and implement comprehensive SEO strategies for both on-page and off-page optimization to improve search engine rankings, drive organic traffic, and enhance overall website performance.
Conduct in-depth keyword research and competitive analysis to identify high-impact opportunities for content development, website optimization, and strategic targeting.
Perform regular technical SEO audits, diagnosing and resolving issues related to site structure, crawlability, indexing, page speed, and mobile optimization to improve search visibility and user experience.
Optimize website content, landing pages, and blog posts by refining metadata, headers, internal linking, and content structure to align with SEO best practices and search intent.
Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs, translating data into actionable insights.
Keep up with search engine algorithm updates, industry trends, and emerging best practices, ensuring strategies remain effective and aligned with evolving SEO standards.
Collaborate with developers and UX teams to implement structured data, improve site architecture, and address technical SEO challenges.
Plan and execute link-building initiatives, securing high-quality backlinks to strengthen domain authority and improve search rankings.
Provide strategic recommendations to enhance user experience (UX) and conversion rates, ensuring SEO efforts contribute to broader business goals.
PROUD OWNER
Own the company’s organic search performance, driving growth in website traffic, visibility, and search rankings.
Develop and execute comprehensive SEO strategies that align with business objectives and enhance the online presence.
Optimize on-page, off-page, and technical SEO elements to improve search engine rankings and user experience.
Shape the digital footprint by increasing high-quality traffic, user engagement, and conversions.
Contribute directly to the overall success of the organization through measurable SEO-driven results.
HELD ACCOUNTABLE TO
Achieving targeted increases in organic traffic, Ensuring ongoing optimization of website content, Monitoring and analyzing SEO performance metrics, Developing and executing content strategies to enhance site authority
Soft Skills Characteristics
Analytical, Strategic, Detail-Oriented, Results-Driven, Creative, Collaborative.
Core Competencies
Action-Oriented, Creativity, Decision Quality, Interpersonal Savvy, Problem Solving, Technical Learning, Drive for Results, Customer Focus, Priority Setting, Business Acumen.
Mindset
Entrepreneurial and infinite mindset, which prioritizes both personal and professional growth.
Hard Skills Education And Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience as an SEO Strategist, SEO Specialist, or in a similar role at the corporate level, with a demonstrated track record of executing successful SEO strategies that drive measurable organic growth.
Deep understanding of SEO principles, including search engine algorithms, ranking factors, and industry best practices across on-page, off-page, and technical SEO.
Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms to conduct audits, track performance, and drive insights.
Technical SEO expertise, including experience with site speed optimization, mobile-first indexing, structured data implementation, and resolving crawlability and indexing issues.
Experience collaborating with cross-functional teams, including developers, content creators, and marketing teams, to implement SEO best practices across digital assets.
Strong analytical and problem-solving skills, with the ability to interpret data, generate insights, and adapt SEO strategies accordingly.
Experience in the hospitality industry is preferred but not required.
Working knowledge of HTML, CSS, and JavaScript is a plus, particularly for troubleshooting technical SEO issues.
Familiarity with additional digital marketing channels, such as PPC, social media, and content marketing, to support a holistic digital strategy.
PHYSICAL DEMANDS: Prolonged sitting and computer use
TRAVEL: N/A
POSITION: Full-Time, Remote
Benefits Of Working At Stoney Creek Hotels
- Paid Onboarding
- Paid Training
- Retirement Plan with Safe Harbor Match
- Eligible for the first open enrollment after 90 days
- Eligible the first of the month following 60 days of employment
