What are the responsibilities and job description for the Brand Marketing Coordinator position at Stop & Shop?
Address : USA-MA-Quincy-1385 Hancock StreetStore Code : Marketing - Brands (5148952)At Stop & Shop, we are dedicated to creating and maintaining a culture where the diverse backgrounds and experiences of our associates are celebrated, and all associates feel they belong and thrive. We work as one team to break down barriers, put the customer first and show that we care for our customers, communities and each other. At Stop & Shop, we're here to feed all of life's moments, and we've made a promise to our customers to help them make the small wins possible every day.The Stop & Shop marketing team is looking for a Brand Marketing Coordinator that has passion for brand building and managing social media channels. This role will collaborate with the digital marketing and public relations team to ensure optimal execution and management of social channels, content, budget, and overall brand sentiment. This is a position for a highly motivated candidate that thrives in a fast-paced retail environment, with the ability to manage multiple projects simultaneously, across various channels.Job Responsibilities Manages an up-to-date customer-centric, social media calendar that delivers the brand message with an optimal mix of relevant and timely contentServes as a key liaison between the marketing team and advertising agency for content development needsManages monthly scheduling and posting of social content both within platform and in social media content management platformConducts social listening and manages reporting on a regular basisStays in touch on social media trendsCrises reporting (reviews comments and generates reports as needed)Main point of contact for crises management execution within digital & social channelsAudits of crisis activation documents, process & contacts as neededManages brand safety guidelines and keyword analysis in partnership with agency partnerCoordinates with Consumer Affairs to craft consistent and appropriate responses to customer questions and concerns, and especially for any food safety or recall newsApproves responses for customer care team (routing through appropriate internal stakeholders and approvals)Forwards appropriate positive and negative feedback from social platforms, like Facebook & Twitter posts to relevant internal partiesMeets regularly with marketing strategists to share information and coordinate plans – responsible for creating alignment in social media messaging that complement other tactics for marketing programsEngage with local marketing team to support appropriate events and activities and manages creation of timely contentWill support a variety of marketing programs, with strong emphasis in social and digital channelsWill support budget management (updating budget tracker, submitting invoices, etc.)Works independently with high-level of initiativeJob Requirements At least 3 years related online marketing and overall digital media / social experienceAbility to work autonomouslyStrong collaboration and project management skillsStrong sense of urgency and ability to navigate a fast-paced environmentRequirement to work in office 3 days each weekStop & Shop is an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.Job Requisition : 406759_external_USA-MA-Quincy#J-18808-Ljbffr