What are the responsibilities and job description for the Marketing Manager position at Story Cannabis Co.?

Description

Overview :

As Marketing Manager at Story, you'll translate our brand strategy into powerful

narratives and lead tactical execution across customer touch points. Reporting to

the Director of Marketing Communications and working closely with the

Marketing Coordinator, you'll ensure effective implementation of marketing

initiatives while maintaining strategic alignment with the broader vision set by

leadership. Your storytelling will be central to our email campaigns, SMS

communications, major promotions, holiday planning, retail initiatives, field

events, and support for wholesale and 3rd party retailers. Your mission is to

create a cohesive and engaging brand story that resonates with our audience,

supports our house brands and drives Story's goals of profitability and operational efficiency.

Your core responsibilities :

Translate high-level marketing communications strategy into actionable

campaign plans and content calendars for Story and our house brands

Lead tactical execution of marketing initiatives

Manage day-to-day marketing operations and campaign implementation

while ensuring alignment with strategic objectives

Direct and supervise the Marketing Coordinator in the execution of email,

SMS, social media, and other channel-specific scheduling activities

Collaborate with cross-functional teams to uncover and articulate unique

stories about our products, processes, and people that differentiate Story

in the market

What your days look like :

Provide direction and mentorship to the Marketing Coordinator, ensuring

quality and consistency in all marketing executions

Translate Director-level strategic initiatives into clear action plans for the

marketing team

Serve as the key liaison between leadership's strategic vision and

ground-level implementation

Collaborate with the creative team to translate stories into visually

compelling content across various mediums

Partner with wholesale and retail teams to create narrative-driven

marketing materials that support their objectives

Conduct research and interviews within the organization to uncover

unique stories and insights

Develop and execute content calendars that ensure a consistent flow of

engaging stories across all channels

Analyze engagement metrics to refine storytelling approaches and

optimize impact

Your cross-functional partners :

Performance / E-commerce Team : Ensure that storytelling elements are

effectively integrated into digital marketing initiatives. Collaborate on

analytics insights to continue to drive better customer experience,

conversion and retention rates

Retail Team : Develop narrative-driven experiences that enhance in-store

customer engagement and drive foot traffic

Product and Supply Chain : Collaborate to uncover compelling stories

about our products and processes. Leverage inventory insights and

upcoming innovation to drive promotion, storytelling, and incentive

programming

Wholesale Team : Craft compelling brand stories that wholesale partners

and 3rd party retailers can leverage to drive sales

Requirements

Who you are :

You have a bias toward action, with an eye on solutions and are

exceptionally detail-oriented

You're not afraid to roll up your sleeves and bring fresh ideas and

solutions to the table

Proven marketing professional with 5 years of experience in multi-channel marketing and content strategy

A skilled storyteller with a passion for crafting compelling narratives that

resonate with diverse audiences

Proven ability to translate high-level strategy into tactical marketing plans

Strong project management skills with experience leading cross-functional marketing initiatives

Creative thinker with the ability to find and articulate the unique stories

within a brand, its products, and community

Strong writing skills with the ability to adapt tone and style for various

channels and audiences

Data-savvy, with the ability to use metrics to inform and refine marketing

and storytelling approaches

Collaborative team player who can work effectively across departments

to gather insights and implement cohesive marketing strategies

Experience in the cannabis industry is a plus, but not required

Familiarity with multi-brand marketing and supporting wholesale

partnerships is highly desirable

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What are the responsibilities and job description for the Marketing Manager position at Story Cannabis Co.?

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