Digital Marketing Specialist

Job Summary:

At StoryBrand and Coach Builder, we are committed to helping businesses clarify their message and helping coaches transform more lives for a living. 

We’re looking for an experienced Digital Marketing Specialist with a strong focus on email marketing to join our team. 

This role is for you if you’re driven to execute high-converting marketing strategies and analytically-minded to make decisions based on data.

Key Responsibilities:

Email Campaign Strategy & Execution:

• Develop, implement, and optimize targeted email marketing strategies that align with the overall marketing plan and business objectives.
• Plan and execute a variety of email campaigns, including product launches, promotions, event invitations, and educational content.

Email Funnel Management:

• Create and manage email funnels designed to nurture leads through each stage of the customer journey, from initial interest to conversion and retention.
• Design and implement automated email workflows that deliver personalized, timely communications to prospects and customers.

List Segmentation & Management:

• Build, maintain, and optimize segmented email lists to ensure precise targeting and improved campaign performance.
• Monitor the health and growth of email lists, ensuring proper segmentation for effective personalization.

Performance Analysis & Optimization:

• Continuously monitor and analyze key email marketing metrics such as open rates, click-through rates, conversions, and ROI.
• Use data insights to fine-tune email content, design, and overall strategy to maximize engagement and results.
• Conduct regular A/B testing on subject lines, copy, design elements, and calls-to-action to optimize campaign performance.

Reporting & Analytics:

• Set up and manage custom reporting dashboards in HubSpot to track campaign performance and key performance indicators.
• Provide weekly and monthly performance reports, offering actionable insights to improve future campaigns.
• Analyze website visitor behavior and lead generation data to refine email marketing strategies and support overall marketing goals.

Collaboration with Creative and Content Teams:

• Work closely with designers, content creators, and the broader marketing team to produce high-quality email assets that align with the brand’s messaging and marketing objectives.
• Ensure all email assets are visually appealing, on-brand, and optimized for deliverability and engagement.

Compliance & Best Practices:

• Stay up-to-date with email marketing best practices, industry trends, and privacy regulations (e.g., GDPR, CAN-SPAM) to ensure campaigns are compliant and effective.
• Advocate for email deliverability best practices to ensure high inbox placement rates.

Must-Haves:

Experience: Experienced in email marketing, with a proven track record of successful campaign creation, list management, and performance optimization.

Technical Skills: Proficient in email marketing platforms (e.g., HubSpot, ActiveCampaign, ConvertKit) and email automation tools.

• Experience with optimizing email performance through data-driven decisions.

Analytical Skills: Strong ability to analyze email campaign and marketing funnel performance and adjust strategies based on insights.

Creativity & Copywriting: Exceptional written communication skills with the ability to craft compelling, customer-focused email content that resonates with diverse audience segments.

• Skilled at writing subject lines and email copy that drives engagement and conversions.

Organization & Time Management: Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

• A keen eye for detail to ensure every email is polished, on-brand, and aligned with the company’s messaging and goals.

Nice-to-Haves:

• Familiarity with HubSpot – especially email marketing, creating workflows, pulling data, and building reports.
• Knowledge of customer journey mapping, conversion optimization, and email personalization strategies.
• Experience with dynamic email content to tailor messages based on user behavior or preferences.
• Broader experience in other digital marketing channels such as paid ads, SEO, Google Analytics, and content marketing.

Benefits:

• Health care plan (medical, dental, and vision)
• Life insurance (basic, voluntary, and AD&D)
• Paid time off (vacation, sick leave, and public holidays)
• Family leave (maternity, paternity)
• Hybrid work model 
• Training & development opportunities
• Team events and celebrations
• Bonus opportunities based on performance

Key Characteristics: 

• Advocate-Minded — We obsess over the success of our customers and always think of ways to help them win.
• Relentlessly Optimistic — We have a positive outlook that allows us to achieve audacious goals and persevere through challenges.
• Driven — We have a bias towards action and won't stop until we've accomplished our goal of giving every business owner the tools they need to build a profitable business.