Program Manager, Coach Builder

Position Summary:

At StoryBrand and Coach Builder, we are committed to helping businesses clarify their message and helping coaches transform more lives for a living. 

The Program Manager plays a pivotal role in ensuring coaches get maximum value from the Coach Builder program. As the primary point of contact for coaches, this person will be deeply involved in delivering program initiatives, leading community calls, and equipping coaches with the resources, training, and support they need to succeed. They will be an expert in our content and platform, serving as an authority within the community and ensuring coaches know how to effectively leverage our certifications, tools, and events to grow their businesses.

This role is ideal for someone who loves working directly with customers, is passionate about coaching and education, and thrives on bringing community engagement strategies to life.

Key Responsibilities:

Coach Engagement & Program Execution

• Serve as the primary point of contact for coaches, ensuring they feel supported, informed, and confident in using our platform and certifications.
• Lead community calls, training sessions, and Q&A discussions, acting as a trusted expert and guide.
• Develop and execute engagement initiatives that drive coach participation, retention, and success.
• Ensure coaches understand how to utilize our certifications, resources, and tools to grow their businesses.
• Respond to coach questions and requests, providing expert guidance and timely solutions.

Content & Resource Development

• Create and distribute training materials, guides, and resources to help coaches maximize the value of our platform.
• Work with the Director of Coaching & Certifications to identify areas where additional education or support is needed and develop solutions.
• Keep all program content up to date and ensure coaches have easy access to the latest materials.
• Develop onboarding experiences that help new coaches quickly understand and integrate into the program.

Events & Community Experiences

• Execute key community initiatives, events, and training sessions that enhance the coach experience.
• Partner with the events & operations teams to ensure seamless execution of live events, meetups, and virtual experiences.
• Help implement Unreasonable Hospitality principles by creating high-touch, valuable experiences for coaches.
• Gather coach feedback before and after events to continuously improve engagement strategies.

Authority & Expertise in the Coaching Community

• Become a recognized expert in our content, tools, and methodologies, ensuring coaches see you as a knowledgeable resource.
• Build strong relationships with coaches, helping them navigate challenges and seize opportunities within the program.
• Work closely with the growth coach team to ensure consistent messaging, guidance, and mentorship for the broader community.
• Monitor common questions and concerns from coaches, proactively addressing gaps in education and communication.

Qualifications:

• 4 years of experience in coaching, program management, education, or customer success.
• Strong public speaking and facilitation skills, with experience leading training, webinars, or community calls.
• A deep understanding of coaching, certification programs, or professional development.
• Exceptional communication and relationship-building skills, with a passion for serving and supporting coaches.
• Experience developing educational resources, guides, or training materials.
• Comfortable working in a fast-paced, dynamic environment with multiple priorities.
• Tech-savvy, with experience using Zoom, community platforms, CRM systems, and learning management tools.

Key Competencies:

• Engaging & Charismatic Communicator: Able to lead compelling calls, training sessions, and events.
• Trusted Authority: Coaches see you as a knowledgeable, reliable resource who can help them succeed.
• Proactive Problem-Solver: Identifies gaps in support and creates solutions before they become issues.
• Detail-Oriented & Organized: Manages multiple initiatives while keeping a pulse on coach needs.
• Customer-First Mindset: Dedicated to ensuring every coach gets the maximum value from our program.